500 articles

22 mai

Search Engine Watch http://searchenginewatch.com/

21:15
Google Checkout Going Out of Business in 6 Months - Thom Craver Search Engine Watch

Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, (...)
18:00
Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking - Monica Ho Search Engine Watch

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related (...)
15:30
How to Turn Events into Link Building Opportunities - Ken McGaffin Search Engine Watch

With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work (...)
14:30
Marketing Automation & Search – 3 Strategies for Mutual Success - Brad Miller Search Engine Watch

Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content (...)
13:30
Social Strategy for Regulated Industries - Jon Schepke Search Engine Watch

Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social (...)

21 mai

Search Engine Watch http://searchenginewatch.com/

22:00
Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud - Thom Craver Search Engine Watch

At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data (...)
20:00
With Rich Pins, Pinterest Begins Working Better With Brands - Jennifer Slegg Search Engine Watch

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned (...)
18:00
Google's Search Market Share Drops as Bing Passes 17% - Jennifer Slegg Search Engine Watch

Google's search market share dropped slightly once again (from March's 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft's Bing saw the biggest increase with a total search market share of 17.3 (...)
15:30
Designing a Content Strategy to Destroy Your SEO Nemesis - Richard Kirk Search Engine Watch

Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for (...)
14:30
Google+ in the SERPs Increasing; Authorship Adoption High [Data] - Nathan Safran Search Engine Watch

A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do (...)
13:30
Google Analytics Language Report: What You Can Learn About Your Visitors - Anna Lewis Search Engine Watch

The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
11:00
As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow? - Eli Goodman Search Engine Watch

Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales (...)
07:00
Google, NASA Join Forces to Research Machine Learning - Lawrence Latif Search Engine Watch

Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.
00:00
YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute - Dave Neal Search Engine Watch

YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per (...)

20 mai

Search Engine Watch http://searchenginewatch.com/

20:30
'Relevant and Personalized Tweets' Now a Part of Yahoo Newsfeed - Jessica Lee Search Engine Watch

Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other (...)
18:30
Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany - Jennifer Slegg Search Engine Watch

A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on (...)
17:30
Google AdWords Express Gets a Facelift - Jennifer Slegg Search Engine Watch

Google's AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the (...)
15:30
How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality - Uri Bar-Joseph Search Engine Watch

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content (...)
14:30
Which Online Flower Store's PPC Ad Won Mother's Day 2013? - Noran El-Shinnawy Search Engine Watch

Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers (...)
13:30
How to Start YouTube Advertising in 9 Steps - Alecsy Christensen Search Engine Watch

Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for (...)

19 mai

Search Engine Watch http://searchenginewatch.com/

18:00
5 Pillars of a Successful Modern Web Design - Jim Yu Search Engine Watch

The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is (...)

17 mai

Search Engine Watch http://searchenginewatch.com/

19:50
Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator - Danny Goodwin Search Engine Watch

In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for "beam me up" and a new language option to Bing Translator: (...)
15:30
10 Essential WordPress Plugins to Improve SEO & Usability - Alex Moss Search Engine Watch

Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and (...)
14:30
How to Be a Badass Link Builder - Jon Ball Search Engine Watch

If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and (...)
13:30
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare? - Michael Boland Search Engine Watch

Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so (...)

16 mai

Search Engine Watch http://searchenginewatch.com/

23:00
Google Maps Gets a Brand New Look - Jennifer Slegg Search Engine Watch

Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new (...)
22:00
Google+ Gets Big, Image-Heavy Redesign - Jessica Lee Search Engine Watch

Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to (...)
21:10
OK Google: 'The End of Search as We Know It' - Jessica Lee Search Engine Watch

Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant (...)
19:30
Company Logos Coming to Google Search Results, Thanks to New schema.org Markup - Thom Craver Search Engine Watch

Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your (...)
17:10
What You Need to Know About Marketing Automation - Jason Cormier Search Engine Watch

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's a look at marketing automation: the primary elements, core benefits, and (...)
15:30
16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold - Josh Braaten Search Engine Watch

We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, (...)
14:30
GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data - John Gagnon Search Engine Watch

GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and has play button functionality to show trends over time. Here's a step-by-step (...)
13:30
What is Mobile App Attribution & Why is it Important? - Jennifer Wong Search Engine Watch

Mobile app attribution is vital for measuring the effectiveness of your marketing campaigns. While there isn't a standard method of tracking iOS apps, two methodologies are most used: unique identifier matching and device fingerprinting.
11:00
CEO Larry Page Takes the Stage in Surprise Google I/O Appearance - Thom Craver Search Engine Watch

Page took the stage giving what almost could be described as an elevator pitch or Google infomercial followed by over a half hour of live question and answer with the audience. He spoke on technology, Google Now, opportunity, negativity, and (...)
07:00
Google Launches Paid Music Streaming Service - Carly Page Search Engine Watch

Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. It also boasts a feature similar to Apple's Genius tool, designed to help users find new (...)

15 mai

Search Engine Watch http://searchenginewatch.com/

15:30
5 Kickin' New Google AdWords Features to Try - Lisa Raehsler Search Engine Watch

Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade (...)
14:30
Is Google+ Really a Brand Ghost Town? - Jennifer Slegg Search Engine Watch

A new Reuters report claims that Google+ is struggling to attract brands. However, it might not be as dire as the article makes it seem. Why? Because brands that are doing it well, and seemingly doing it right, are in it for the long (...)
13:30
Is Google Sucking the Life Out of Your Identity? Are They Alone? - Doc Sheldon Search Engine Watch

With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously (...)
07:00
Foundem: Google Should Kill or Radically Change Universal Search Results - James Dohnert Search Engine Watch

UK price comparison firm Foundem believes that Google's proposed concessions ignore the basis of Google's monopoly on search. Instead, the concessions focus on minor alterations to Google's "self-serving Universal Search inserts."
22:30
Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study] - Jessica Lee Search Engine Watch

Mobile isn't just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the (...)
21:20
Google Takes Manual Action Against Thousands of Link Sellers - Jennifer Slegg Search Engine Watch

Google is continuing to take action on link networks that violate its guidelines as well. Google's Distinguished Engineer Matt Cutts reported that Google has taken action against "several thousand" link sellers for passing PageRank.
19:30
Germany Orders Google to Restrict Autocomplete Results - Jessica Lee Search Engine Watch

In a ruling this week, a German federal court said Google must restrict information in autocomplete when it violates personal rights. The suit, filed by an unnamed man, claimed defamatory autocomplete suggestions on Google.de linked him to (...)
18:00
Google CEO Larry Page Suffers From Rare Voice Health Issue - Jennifer Slegg Search Engine Watch

Google CEO Larry Page has revealed some new details about a rare condition that caused him to lose his voice. It was a second case of vocal cord paralysis. While he is quick to state it isn't life threatening, it has weakened his speaking (...)

14 mai

Search Engine Watch http://searchenginewatch.com/

21:45
BloomReach Adds 4 New Metrics to Measure Page Quality - Jessica Lee Search Engine Watch

BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the (...)
18:30
Google Images Easter Egg: Search 'Atari Breakout' to Play Image Breakout Game - Danny Goodwin Search Engine Watch

A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying rows of images by bouncing a ball into (...)
17:30
Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer - Jennifer Slegg Search Engine Watch

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and (...)
15:30
Link Data Analysis: A Beginner's Guide - Julie Joyce Search Engine Watch

With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn't have to be. Here's how to get link data, how to analyze it, and how to quickly see if you have (...)
14:30
It's Time to Change the SEO Mindset - David Harry Search Engine Watch

The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my (...)
13:30
3 Mobile Considerations in Retail Paid Search - Jason Tabeling Search Engine Watch

You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible.
11:00
8 Ways to Expand Your Pinterest Presence - Tony Zito Search Engine Watch

47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on (...)

13 mai

Search Engine Watch http://searchenginewatch.com/

19:30
Bing Adds Direct Facebook Interaction to Social Sidebar - Thom Craver Search Engine Watch

You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
17:30
SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint - Thom Craver Search Engine Watch

"Search Engine Optimization: The One Visual SEO Book You'll Really Ever Need" (Third Edition) by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed (...)
15:30
Key Factors to Effective Competitive Analysis as a Small Business - Suren Ter-Saakov Search Engine Watch

Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the (...)
14:30
How Much Should You Spend on SEO Services? - Jayson DeMers Search Engine Watch

For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your (...)
13:00
19 New Filter Fields Available in Google Analytics - Thom Craver Search Engine Watch

You can now filter your traffic data more granularly in Google Analytics. Google has introduced several new filters to help you take a deeper dive into analytics in the areas of mobile, social, content and traffic, audience/users, and (...)
11:00
Klout Expert Answers Go to Top of Bing's Search Results - Jessica Lee Search Engine Watch

As part of a Klout and Bing partnership, answers from Klout's new Q&A feature, “Klout Experts,” will be placed on Page 1 of Bing's search results for certain queries. Klout says its taking measures to ensure it doesn't become a content (...)

12 mai

Search Engine Watch http://searchenginewatch.com/

18:00
Nonprofit Marketing: A Quick Start Guide to Fundraising - Chuck Price Search Engine Watch

There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find something you're passionate about. Here's how to create a fun event to support your charity while holding down (...)
06:05
Mother's Day 2013 Interactive Google Doodle Lets You Craft 27 Cards - Jessica Lee Search Engine Watch

Ever wanted to craft art on Google's homepage? Today is your lucky day. Google celebrates Mother's Day 2013 with an extravagant interactive Doodle that lets you craft, print, and share a total of 27 different logos thanks to a card-building (...)

10 mai

Search Engine Watch http://searchenginewatch.com/

21:45
Matt Cutts: Google Penguin 2.0 Coming in 'Next Few Weeks' - Danny Goodwin Search Engine Watch

There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google's Distinguished Engineer Matt Cutts has (...)
21:00
New Google Local Listings Carousel Showcases 7 Results Above the Fold - Jennifer Slegg Search Engine Watch

Google seems to be testing a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results. This format is clearly targeting mobile and tablet (...)
15:30
10 Killer Android Apps to Make Your Life Easier - Nick Eubanks Search Engine Watch

Our phones have become the hub for much of our communications and a growing percentage of our productive work – and they can get clogged up with clutter pretty quickly. These free and paid apps will help you take back some of your time and (...)
14:30
Yelp Optimization: How to Claim & Optimize Your Business Listing - Amanda DiSilvestro Search Engine Watch

With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more (...)
13:30
Google Shopping: 3 Lies Merchants Have Been Fed - Mary Weinstein Search Engine Watch

Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the (...)
07:00
YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month - Greg Jarboe Search Engine Watch

YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming (...)

9 mai

Search Engine Watch http://searchenginewatch.com/

20:30
Google Changes Shopping Feed Specifications - Jennifer Slegg Search Engine Watch

Google Shopping is finally unleashing the new feed specifications for merchants, including guidance for high resolution images and new attributes for merchants with product identifier exemptions. The changes will begin going into effect in (...)
18:30
AdWords Ad Group Mobile Bid Adjustments Are Here - Jennifer Slegg Search Engine Watch

Ad group level mobile adjustments are now available in many Google AdWords enhanced campaign accounts, with more accounts being added. Another change is that you can now set bulk bid adjustments for locations, dayparts and devices.
15:30
5 Ways You May Be Stuck In the "Good Ol' Days" of SEO - Kristine Schachinger Search Engine Watch

Let's take a trip down memory lane and revisit some of those almost ancient SEO techniques, see what the current day equivalent might be, and see how Google has learned to adapt – and as we do, ask yourself the question, have (...)
14:30
Which Social Network is Best for B2B Marketing? - Jasmine Sandler Search Engine Watch

Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom (...)
13:30
3 Keys to Activating an Audience with Smarter Content - Ben Straley Search Engine Watch

Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context).
12:30
Understanding the Multi-Channel Shopper - Raj De Datta Search Engine Watch

Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to (...)

8 mai

Search Engine Watch http://searchenginewatch.com/

22:00
Can This Data Analysis Predict Which Google Products Will Close Next? - Jessica Lee Search Engine Watch

Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass is only is given a 50-50 chance of survival. And find out which products are most likely to shut (...)
19:00
Yahoo Wants Out of Microsoft Search Deal - Rosalie Marshall Search Engine Watch

Yahoo CEO Marissa Mayer has been trying to pull out of the agreement for almost a year. Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be (...)
18:00
YouTube's Expanded Home Page Feed Offers Brands More Visibility - Sean O'Connell Search Engine Watch

YouTube hopes new personalized feeds will encourage a new way to use the homepage and, therefore, more time spent watching videos. It means more visibility for brands and a new opportunity for continued engagement with your most engaged (...)
16:30
Saul Bass Google Logo Celebrates Master of Movie Title Sequences - Jennifer Slegg Search Engine Watch

Today Google is honoring iconic graphic designer Saul Bass, famous for creating some of the best movie opening sequences in the late 1950s and '60s. Here is the complete list of title sequences Google used in their Doodle.
15:30
Facebook Graph Search: Local Search Ranking Factors - Glenn Gabe Search Engine Watch

Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business (...)
15:00
YouTube Launches Ads Leaderboard, Dancing Babies Claim Top Spot - Greg Jarboe Search Engine Watch

In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever wordplay, respectively. The list also shows why it's important to tap into basic (...)
13:30
How to Become a Content-Sharing Ninja - Lisa Barone Search Engine Watch

Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand can use content sharing as a way to increase visibility. All it takes is putting the proper steps in (...)
23:00
Google Defeated in Russian YouTube Censorship Case - Jessica Lee Search Engine Watch

A video flagged as illegal on YouTube by Russian governing bodies and taken down by Google was appealed in court, citing the censorship was unjust. Google was defeated. A Moscow court has ruled that the video will remain censored under the (...)
07:00
YouTube Maps Video Trends - Jennifer Slegg Search Engine Watch

YouTube's new Trends Map will be a valuable tool for marketers who want to keep up on trends and shares, especially when wanting to look at specific gender or age demographics, as well as what is popular in different regions and (...)

7 mai

Search Engine Watch http://searchenginewatch.com/

21:30
Microsoft-Yahoo Search Ad Deal Will Continue for Another Year - Jennifer Slegg Search Engine Watch

The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted would not continue when the current one expired March (...)
19:00
Bing It On Challenge Goes Directly to Google ... Kansas - Thom Craver Search Engine Watch

The next wave of the Bing it On Challenge has arrived. Now Bing has taken their side-by-side comparison challenge out of Google's back yard and into the front lines of Kansas, where Google is bringing super-fast Internet to the (...)
17:30
YouTube Adds Email Notifications, Makes Uploaded Videos Private by Default - Jessica Lee Search Engine Watch

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to control when the video is published, keeping it private until it's deemed "ready" by the (...)
15:30
How Google Now Will Impact SEO & What You Can Do to Get a Head Start - Guillaume Bouchard Search Engine Watch

Google Now will likely be an important factor in the transition from tactical to strategic SEO. Moving forward, search results will focus less on page orientation and more on customer orientation. Here's how to stay ahead of the (...)
14:30
7 Ways to Get More Out of Your Conversion Confirmation Page - Joseph Kerschbaum Search Engine Watch

Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often overlooked. Here's a short list of ways to get more out of your confirmation page – and grow your (...)
13:30
70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey] - Jennifer Slegg Search Engine Watch

SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising (...)
11:00
Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs - Jennifer Slegg Search Engine Watch

Google has just updated their list of ccTLDs (Country Coded Top Level Domains) they will treat as a generic TLD. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as (...)
07:00
Google Palestine: Is Google Taking Sides? - Jessica Lee Search Engine Watch

Google says it's merely following the lead of the United Nations and other organizations. The Palestinian National Authority is praising Google's decision, while Israel states Google's move is causing more harm than good in the geopolitical (...)

6 mai

Search Engine Watch http://searchenginewatch.com/

15:30
22 Facebook PR Secrets Every Community Manager Should Know - Lisa Buyer Search Engine Watch

How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community (...)
14:30
How to Create Compelling Content Based on Learning Styles - Simon Penson Search Engine Watch

People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here's how to understand learning styles and align the types of content you create to your website's (...)
13:30
Free Design Template or Pro Web Design? 12 Things to Consider - Mark Knowles Search Engine Watch

Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for (...)
12:30
YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift - Greg Jarboe Search Engine Watch

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever (...)
19:00
Is Google Places Search Permanently Closed? - Danny Goodwin Search Engine Watch

Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google (...)
17:30
Local Search via Non-PC Devices Quadrupled in 2012 [Study] - Jessica Lee Search Engine Watch

Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.

5 mai

Search Engine Watch http://searchenginewatch.com/

18:00
How to Shift From Guest Posting to Content Marketing in 6 Basic Steps - Eric Enge Search Engine Watch

As an authority, with great visibility, and publishing great content, you will get links. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to shift into a high value content marketing (...)
16:00
New in Google Analytics: Real-Time Conversion Report - Thom Craver Search Engine Watch

Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your (...)

4 mai

Search Engine Watch http://searchenginewatch.com/

22:00
Google Files for Smartwatch Patent - Shaun Nichols Search Engine Watch

The application describes a device that would be placed on a wristband and would include one or more touch displays. The watch would include both clock hardware and a data line, suggesting the device will be capable of connecting to the (...)
20:00
Yahoo Debuts New Ad Format in News Stream - Matt Kapko Search Engine Watch

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page.
18:00
Facebook Removes Beheading Videos - Dave Neal Search Engine Watch

Facebook has confirmed that it will remove videos of people having their heads cut off. "We will remove instances of these videos that are reported to us while we evaluate our policy and approach to this type of content," Facebook (...)
16:00
Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy - Shaun Nichols Search Engine Watch

The Electronic Frontier Foundation's annual Who Has Your Back? report lauds a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government (...)

3 mai

Search Engine Watch http://searchenginewatch.com/

21:00
Nearly 90% of Affluent Consumers Use Social Media [Study] - James Dohnert Search Engine Watch

LinkedIn reports that affluents use social media primarily for professional reasons. One out of every two surveyed use social media to connect with other professionals, while one in three use social media to engage with professional (...)
19:00
6 Billion Hours of Video Watched on YouTube Each Month - Greg Jarboe Search Engine Watch

With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation (...)
15:00
Repurposing Content: Top Benefits, Techniques & Tools - Salma Jafri Search Engine Watch

Consistently creating great content is challenging. Rather than constantly churning out new content, you can promote the same or similar content on different media channels. Use these tactics and tools to reach a larger audience with less (...)
13:00
Moving Forward With a Broken Compass: A Plea to SEOs - Greg Habermann Search Engine Watch

The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don't do it. Always remember there are real people behind the numbers you put into your spreadsheet.
11:00
5 Ways to Create Productive B2B SEO Benchmarks in a 'Not Provided' World - Derek Edmond Search Engine Watch

Demonstrating ROI is a critical element of marketing performance when faced with reporting obstacles. Here are five recommendations for providing greater performance measurement on B2B SEO programs impacted by "not provided" traffic (...)
09:00
Matt Cutts Tells SEOs to Stop Worrying About Google Search Patents - Jennifer Slegg Search Engine Watch

“Just because a patent issues that has somebody's name on it or someone who works at search quality or someone who works at Google, that doesn't necessarily mean we are using that patent at that moment,” says Google's distinguished (...)

2 mai

Search Engine Watch http://searchenginewatch.com/

22:30
Facebook Promoted Page Likes: How to Get Started - Jessica Lee Search Engine Watch

Facebook's Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's everything you need to know about getting started with Promoted Page Likes (...)
21:00
Snickers AdWords Campaign Targets Searchers So Hungry They Can't Spell - Jennifer Slegg Search Engine Watch

As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three (...)
20:00
Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study] - James Dohnert Search Engine Watch

Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest, and more than 75 percent of Pinterest engagement for the automotive industry is driven by (...)
19:00
Facebook Reports $1.46 Billion in Q1 2013 Revenue - Matt Kapko Search Engine Watch

Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million. Total advertising revenue grew 43 percent (...)
15:00
How to Build Links Like an Engineer - Justin Freid Search Engine Watch

Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help you create a link building campaign that will yield optimal (...)
13:00
7 Essential Skills for Managing PLA Campaigns - Dave Schwartz Search Engine Watch

When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here's (...)
11:00
Offering Journalists Products for Review: Proceed at Your Own Risk - Adria Saracino Search Engine Watch

Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place.
09:00
Facebook Marketplace vs. Exchange Ads: 3 Important Differences - Ben Plomion Search Engine Watch

Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying, data, and intent. These are the three most important differences you need to (...)
01:00
Twitter Ads Self-Serve Platform Opens to All U.S. Users - Mary Lisbeth D'Amico Search Engine Watch

Twitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad (...)

1er mai

Search Engine Watch http://searchenginewatch.com/

11:00
5 Rules to Effectively Use Press Releases for Links - Jennifer Van Iderstyne Search Engine Watch

There may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release can still be a valuable online marketing tool. If you use them right they can still help get links, in a real (...)
09:00
Google Adds Android App Activity to Search Results - James Dohnert Search Engine Watch

Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the (...)
21:00
46% of Searchers Now Use Mobile Exclusively to Research [Study] - Jessica Lee Search Engine Watch

New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile (...)
18:00
Patch.com, Huffington Post Dominate Google News Results [Study] - Jennifer Slegg Search Engine Watch

A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney's Go.com, NYTimes.com and (...)
15:00
Awesome Frickin' Content - Grant Simmons Search Engine Watch

Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and (...)
13:00
4 Frustrations for In-House SEOs - Simon Heseltine Search Engine Watch

Working as an in-house SEO can be a rewarding experience, but it can also be a very frustrating one. Here are four particularly frustrating scenarios that frequently leave in-house SEOs with a copy of their palm in red on their own (...)

30 avril

Search Engine Watch http://searchenginewatch.com/

18:15
Are You Making These 5 Basic SEO Mistakes? - Danny Goodwin Search Engine Watch

Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your (...)
15:00
.EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed - Ken Lyons Search Engine Watch

Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links.
13:00
Killer PPC Testing Using an Ad Testing Matrix - Melissa Mackey Search Engine Watch

The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you've done. By following a systematic approach to ad testing with a testing matrix, you'll give yourself the best chance at great ROI from (...)
11:00
How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action - Erin Everhart Search Engine Watch

There's been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It's time to stop complaining and do something to change (...)
09:00
Google Active View Format Gets Accreditation - Susan Kuchinskas Search Engine Watch

Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau's proposed standard of at least 50 percent of an ad being visible onscreen for one second or (...)
07:00
Google Kills Meebo Bar to Focus on Google+ Sign-In - Dave Neal Search Engine Watch

Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June (...)

29 avril

Search Engine Watch http://searchenginewatch.com/

22:00
You Can Now Get Google Now on iPhone, iPad - Shaun Nichols Search Engine Watch

Google is bringing its Now predictive search platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. Users will be able to access Now through the Search app (...)
20:30
SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions - Greg Jarboe Search Engine Watch

The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital (...)
19:00
New Bing Logo: Here's What It Might Soon Look Like - Danny Goodwin Search Engine Watch

Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine. Could this logo soon become Bing's (...)
17:30
Bing Search Now Delivers Anywhere From 4 to 14 Results - Thom Craver Search Engine Watch

Have you noticed as few as 4 or 8 search results on Bing? That's because more than 50 percent of searchers click on Bing's first organic result. If you don't find what you're looking for, Bing may show 12 or 14 results after an unsuccessful (...)
15:00
Website Indexation Audit: How to Find & Remove Non-Essential Content - Josh McCoy Search Engine Watch

Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here's how to hone in on and assess your content, see if it's indexed, and clean it (...)
13:00
How to Create Effective Content to Help SEO & Sales: 3 Top Ideas - Purna Virji Search Engine Watch

When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content (...)
11:00
A 7-Step Landing Page Template to Convert Prospects into Leads - Howard Jacobson Search Engine Watch

If you're using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential (...)
09:00
Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More - Danny Goodwin Search Engine Watch

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past (...)
07:00
Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report] - Susan Kuchinskas Search Engine Watch

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.

28 avril

Search Engine Watch http://searchenginewatch.com/

18:00
How to Successfully Launch a New Website & Refresh Your Brand - Joe Griffin Search Engine Watch

Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and (...)
16:00
Comedy Central Brings #ComedyFest to Twitter - Lisa Lacy Search Engine Watch

The comedy cable network and social media platform have teamed up to launch #ComedyFest, the "first-ever celebration of comedy and comedians to be programmed on Twitter." The laughs start tomorrow and will be provided by more than 50 (...)

27 avril

Search Engine Watch http://searchenginewatch.com/

18:00
Google Buys Startup Wavii in Move to Boost Knowledge Graph - Rosalie Marshall Search Engine Watch

Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online news into topics the users most care about, confirmed the news in a post on their (...)
16:00
Google Reports Surge in Government Takedown Requests - James Dohnert Search Engine Watch

Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its (...)

26 avril

Search Engine Watch http://searchenginewatch.com/

18:00
Google Kills Instant Previews, Adds New Drop-Down Menu to Search Results - Danny Goodwin Search Engine Watch

Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on (...)
15:00
Top Google Website Optimization Resources - Matt Morgan Search Engine Watch

From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
13:00
How to Create a Mobile Content Strategy - Christina Zila Search Engine Watch

Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and (...)
11:00
Video Ad Views Hit All-Time High: 13 Billion - Greg Jarboe Search Engine Watch

The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that (...)
09:00
Here's What Google's Labeled Search Results Could Look Like in Europe - Danny Goodwin Search Engine Watch

The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google's results might soon look (...)

25 avril

Search Engine Watch http://searchenginewatch.com/

19:30
New Google Analytics Interactive Tool: Customer Journey to Online Purchase - Thom Craver Search Engine Watch

The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions.
18:00
Google Doodle Spotlights Ella Fitzgerald - Danny Goodwin Search Engine Watch

The "Queen of Jazz" is in the spotlight today on Google's homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million (...)
15:00
Rise of the New School SEO Professional - Andrew Delamarter Search Engine Watch

There's a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing (...)
13:00
10 Vital Steps to Building Social Influence - Rebecca Murtagh Search Engine Watch

Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning and effort. Here are 10 lessons in how to influence and inspire others to (...)
11:00
International Expansion: Break Down Barriers With Google+ Hangouts - Amanda DiSilvestro Search Engine Watch

Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating you from your clients, customers, or your own (...)

24 avril

Search Engine Watch http://searchenginewatch.com/

18:00
Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon - Liana "Li" Evans Search Engine Watch

Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on (...)
15:00
Using HARO to Create Fresh, Compelling Content - Ken McGaffin Search Engine Watch

Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content (...)
13:00
Yahoo Bing Network: New Details on Searchers Not Using Google - John Gagnon Search Engine Watch

ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google (...)
11:00
Guy Kawasaki Talks Content Marketing, Social & Google+ - Brad Miller Search Engine Watch

With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate, and share content, but you must also position yourself as an expert and genuinely interact with your (...)
09:00
Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S. - Bill Dinan Search Engine Watch

Marketers must tailor their mobile ad strategies to reflect each country's distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle (...)

23 avril

Search Engine Watch http://searchenginewatch.com/

18:00
Quora Best Practice Tips for Brands - Jim Yu Search Engine Watch

Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site (...)
15:00
How to Get Over the One Hurdle Keeping You From Creating Awesome Content - Nathan Safran Search Engine Watch

How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those (...)
13:00
How to Diagnose the Health of Your Social Media Strategy - Ashley Zeckman Search Engine Watch

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy (...)
11:00
800 Best SEO Posts of the Last 4 Years - Richard Kirk Search Engine Watch

Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is (...)
09:00
Product Listing Ads: How to Maximize Your Returns - Alistair Dent Search Engine Watch

Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your (...)

22 avril

Search Engine Watch http://searchenginewatch.com/

22:30
Yahoo iPhone App Gets Story Summaries, Better Video & Image Search - James Dohnert Search Engine Watch

Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen (...)
21:00
Facebook Home Hits 500,000 Downloads, Getting Negative User Reviews - Carly Page Search Engine Watch

With 500,000 downloads in nine days, only about 0.05 percent of Facebook's user base is using the service. Facebook Home hasn't had great initial reviews on the Google Play store from the majority of users. The app has a lowly two star (...)
19:00
Germany Fines Google €145,000 for Street View Data Collection - Dave Neal Search Engine Watch

Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. Germany calls it "one of the most serious cases of violation of data protection (...)
17:30
Eric Schmidt on Google's UK Tax Record: 'We Fully Comply With the Law' - Dan Worth Search Engine Watch
15:00
Search & Social Synergy: Build Buzz, Get Links, Grow Your Brand - Mark Jackson Search Engine Watch

A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your (...)
13:00
Pinterest Best Practice Tips for Brands - Jim Yu Search Engine Watch

Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social (...)
11:00
UbiquiTV: Video Fragmentation is the New Reality - Eli Goodman Search Engine Watch

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the (...)
09:00
Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More - Danny Goodwin Search Engine Watch

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past (...)
06:00
Earth Day 2013 Google Doodle: Control the Weather in Interactive Logo - Danny Goodwin Search Engine Watch

Today's Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. You'll find all four seasons, animals, rain, wind and snow, and much (...)

21 avril

Search Engine Watch http://searchenginewatch.com/

18:00
Google Reconsideration Request Guidelines & Example - Marie Haynes Search Engine Watch

Writing an awesome reconsideration request is critical when you're attempting to get an unnatural links penalty removed by Google. Get on the path to recovery by following these tips, and see one example of a reconsideration request that (...)

19 avril

Search Engine Watch http://searchenginewatch.com/

20:30
Another Loss for Viacom in Endless YouTube Copyright Legal Battle - Dave Neal Search Engine Watch

A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew (...)
15:00
5 Basic Tips to Improve WordPress for SEO and the User Experience - Alex Moss Search Engine Watch

Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user (...)
14:30
Take Our Search Engine Watch Annual Survey - SEW Staff Search Engine Watch

All responses will remain confidential. For those of you who completely finish the survey, we will enter you into a prize drawing to win a Platinum Pass to an SES Conference of your choice, or three runner-up prizes of a $50 Amazon Gift (...)
13:00
Driving Consumer Insights With Mobile Analytics - Amman Badlani Search Engine Watch

Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common (...)
11:00
Is Facebook Local Search's Sleeping Giant, or Just Sleeping? - Michael Boland Search Engine Watch

Facebook has the opportunity to tackle local. If you triangulate Facebook's recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant (...)
09:00
Using PLAs to Enhance, Not Encroach, on SEM - Dave Ragals Search Engine Watch

To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing (...)
07:00
Google Reports $13 Billion in Q1 2013 Revenues - James Dohnert Search Engine Watch

Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion. As revenues grow, CEO Larry Page is focusing on future products and Google's growth (...)

18 avril

Search Engine Watch http://searchenginewatch.com/

22:00
Google Affiliate Network Shutdown: Who Profits? - Susan Kuchinskas Search Engine Watch

Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
21:00
Best of the Web Launches ProListing Ahead of 19th Birthday Celebration - Mary Lisbeth D'Amico Search Engine Watch

Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company's upcoming birthday, how the industry has evolved since its founding and where BOTW is (...)
20:00
Yahoo Updates Mail App for iPad, Android, Launches iPhone Weather App - Rosalie Marshall Search Engine Watch

Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international (...)
19:00
Google Site Speed Study Says the Web is Getting Faster - Thom Craver Search Engine Watch

The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on (...)
17:30
Twitter Launches Keyword Targeting in Timelines - Gareth Morgan Search Engine Watch

Twitter's keyword targeting in timelines means advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their (...)
15:00
SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic - Ben Goodsell Search Engine Watch

Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search (...)
13:00
SEO Tactics for App Stores, Mobile App Website Pages & Local Markets - Jennifer Wong Search Engine Watch

Once an app is ready for download, the biggest challenge is getting users to find it, or even discover its existence. These traditional SEO tactics will help you when optimizing for app stores, mobile app pages on websites, and (...)
11:00
Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report] - Danny Goodwin Search Engine Watch

Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the IAB's (...)
09:00
The Critically Important Role of Bing Ads in Search Marketing - Marc Poirier Search Engine Watch

In trying to be more like AdWords, Bing Ads has mostly reached parity with AdWords. Importing campaigns into Bing Ads can now be done in a matter of minutes, not days. And search campaigns running on the Yahoo Bing Network often yield better (...)
07:00
Google Glass eBay Auction Hits $90,000 Before Being Removed - Lee Bell Search Engine Watch

The augmented reality eyewear yesterday turned up on auction website eBay. The listing reached $90,100.00 after receiving 28 bids, but was canceled due to Google's terms and conditions, which state that Google Glass can't be resold once (...)

17 avril

Search Engine Watch http://searchenginewatch.com/

22:00
Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos] - Mary Weinstein Search Engine Watch

Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and (...)
17:30
Google Fined $3,100 For Slanderous Search Suggestion in Japan - Carly Page Search Engine Watch

A Japanese court has fined Google $3,100 for an autocomplete suggestion that linked an innocent man to criminal acts. Google has been asked to change its autocomplete feature, but Google isn't based in Japan, so the court can't enforce a (...)
15:00
Facebook Photo Sizes Cheat Sheet for Marketers: Apps, Ads, Albums & More - Miranda Miller Search Engine Watch

Vibrant, colorful photos drive more engagement. Use this guide to find the right dimensions, resolution, and file size for Facebook images to market your business with albums, cover images, apps, timeline photos, highlighted images, and (...)
13:00
AdWords Mobile PPC Performance: How it Stacks Up Against Desktop - Lisa Raehsler Search Engine Watch

Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration (...)
11:00
Social Tragic-ology: How Brands Learn to Be Part of Real News - Lisa Buyer Search Engine Watch

In the wake of Monday's Boston Marathon bombings, it's apparent that we need to continue the conversation about how people and brands communicate during times of tragedy and crisis. Here are some social dos and don'ts to help prepare for a (...)
09:00
Can Google be Trusted to Do No Evil? - Doc Sheldon Search Engine Watch

Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Or is something else going (...)
07:00
The Legacy of Spam - Jon Ball Search Engine Watch

Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search (...)

16 avril

Search Engine Watch http://searchenginewatch.com/

18:00
Bing Adds "Pin it" Button in Image Search - Thom Craver Search Engine Watch

Separate from Bing's social sidebar efforts, the folks at Bing have added a "Pin it" button to the Bing image search results. No more copy-and-paste. No more extra plugins. Now you can Pin images you find directly from Bing to your Pinterest (...)
15:00
Link Networks: Don't Build Your SEO Strategy on a House of Cards - Julie Joyce Search Engine Watch

One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be (...)
13:00
Unruly Launches Real-Time Analytics Dashboard for Social Video - Greg Jarboe Search Engine Watch

Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a (...)
11:00
March Madness = Search and AdWords Madness? - Suren Ter-Saakov Search Engine Watch

Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So how did searches for each team and for the event as a whole change for the duration of the March Madness (...)
22:00
Bing & Yahoo Steal Tiny Bit of Search Market Share From Google - Danny Goodwin Search Engine Watch

A month after hitting its highest U.S. search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is Google's dominance, according to comScore.
09:00
Click Fraud is a Small Problem in Search These Days - Jason Tabeling Search Engine Watch

Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of (...)
07:00
YouTube Creator Playbook Adds 5 Tailored Playbook Guides - Greg Jarboe Search Engine Watch

YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best (...)
01:00
Google's Eric Schmidt Calls For Civilian Drone Regulation - Dave Neal Search Engine Watch

Yes, THAT Eric Schmidt is worried about privacy: "How would you feel if your neighbor went over and bought a commercial observation drone that they can launch from their backyard. It just flies over your house all day. How would you feel about (...)

15 avril

Search Engine Watch http://searchenginewatch.com/

23:00
Brands Can Now Target Facebook Users Based on Activity Outside Facebook - Matt Kapko Search Engine Watch

Facebook is combining what it knows about its users' behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users across desktop and mobile – and offline (...)
22:00
Report: Google Will Label Search Results to End EU Antitrust Probe - Carly Page Search Engine Watch

The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won't involve any changes to Google's search (...)
20:30
Streetmap Lawsuit Accuses Google of 'Cynical Manipulation of Search Results' - Dave Neal Search Engine Watch

Google is the subject of yet another anti-competitiveness complaint, this one from UK Internet company Streetmap. The mapping alternative has had enough of Google giving its Maps preferential treatment, so they have put their lawyers on the (...)
19:30
Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report] - Greg Jarboe Search Engine Watch

Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are (...)
18:30
Enable Tape Mode: Watch YouTube Become a Really Bad VCR Player - Danny Goodwin Search Engine Watch

Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape mode has been added to honor the first VCR's (...)
17:30
Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report] - James Dohnert Search Engine Watch

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years. Video and mobile social ads will be the prime growth (...)
15:00
10 Killer SEO Landing Page Tips - Grant Simmons Search Engine Watch

User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right (...)
13:00
Search Triggers: A Secret to More Powerful PPC Ads - Howard Jacobson Search Engine Watch

Most people don't search for a solution to their problem until something triggers them to do something about whatever pain or longing they've been suffering. By understanding these common search triggers, you can make your paid search ads stand (...)
11:00
How to Be a Marketing Leader: Make Everyone Around You Better - Uri Bar-Joseph Search Engine Watch

A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale) is to make sure you empower your team enough to do the job – even when you aren't (...)
09:00
How Will Google Glass Change Internet Marketing? - Jayson DeMers Search Engine Watch

Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical (...)
07:00
Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More - Danny Goodwin Search Engine Watch

Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past (...)

14 avril

Search Engine Watch http://searchenginewatch.com/

18:00
4 Steps to Take After a Google Manual Penalty is Removed - Chuck Price Search Engine Watch

The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing (...)

12 avril

Search Engine Watch http://searchenginewatch.com/

21:00
Google Launches Inactive Account Manager, a Digital Last Will & Testament - James Dohnert Search Engine Watch

Google now lets users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following long periods of inactivity. Users can also send their Google data to designated (...)
18:00
Will Google's Proposed Search Fixes End EU Antitrust Case? - James Dohnert Search Engine Watch

Google has presented a list of concessions in a bid to address the European Union's concerns and put an end to a two-year long antitrust probe into its search business. Google wants to avoid paying out a massive fine and facing more legal (...)
15:00
These 4 Head-Smackingly Simple UX Changes Grew Sales 50% - Nick Eubanks Search Engine Watch

You can instantly glean an amazing amount of actionable information simply by watching and listening to people as they are using your website. Learn how four simple fixes to one website increased daily online sales by almost 50 (...)
13:00
Mobile Marketing Conversion Optimization Tools & Code Tricks - Amman Badlani Search Engine Watch

Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and lose them to a competitor! Use these tips, tools, and code tricks to enhance your mobile experience and increase (...)
11:00
Streamlining Social Content Promotion - Christina Zila Search Engine Watch

Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that everyone working on content knows where that content is going and provide the best possible (...)

11 avril

Search Engine Watch http://searchenginewatch.com/

15:00
9 Content Marketing Lessons From Tourism Australia - Salma Jafri Search Engine Watch

In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent (...)
13:00
International SEO Core Considerations - Dave Davies Search Engine Watch

When expanding into a new market, it's critical to pick the right strategies to maximize your odds of success in the shortest period of time. Here are some core factors that have a significant impact on a site's ability to rank (...)
11:00
Social Search Concerns for National Multi-Location Brands - Adam Dorfman Search Engine Watch

Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand's needs, the process can be vastly simplified.
09:00
The Content Marketing Elephant & the Enterprise - P.J. Fusco Search Engine Watch

When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content creation process is the key for building content marketing success (...)
07:00
Google Fights Human Trafficking Using Big Data - James Dohnert Search Engine Watch

Google has donated $3 million to three anti-trafficking advocacy groups. The project will bring together a variety of human trafficking hotlines to create a consolidated base of data to identify trafficking hotspots around the (...)

10 avril

Search Engine Watch http://searchenginewatch.com/

19:30
Keyword Planner, Flexible Bid Strategies Coming to AdWords Ahead of Enhanced Campaigns - Lisa Raehsler Search Engine Watch

Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC (...)
18:00
Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint - Carly Page Search Engine Watch

Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android (...)
15:00
Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study] - Glenn Gabe Search Engine Watch

Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update (...)
13:00
Putting a Spring in Your Marketing Step - Lisa Barone Search Engine Watch

Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that (...)
11:00
The Fallacy of Ad Testing - Will Lin Search Engine Watch

Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results? In most cases, no, you (...)
09:00
Top 5 Reasons Against Implementing a Tag Management Solution - Garry Przyklenk Search Engine Watch

Have you been considering the use of a tag management solution for your business? The toughest-fought battle will be with your own organization. Here are some of the biggest objections that you're likely to face and how to squash all (...)

9 avril

Search Engine Watch http://searchenginewatch.com/

07:00
Linkedin Now Lets You Mention People and Companies in Updates, Comments - Lee Bell Search Engine Watch

Professional social network LinkedIn has introduced a Facebook-style tool that allows users to mention and hyperlink people and companies on the network in status updates and conversations. Name suggestions appear in a drop-down menu as users (...)
21:30
Landing Page Optimization: How to Identify Testing Opportunities - Amman Badlani Search Engine Watch

Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a (...)
15:00
Google Penguin, the Second (Major) Coming: How to Prepare - Simon Penson Search Engine Watch

Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may (...)
13:00
Google+ Local Bible for SMBs - Guillaume Bouchard Search Engine Watch

A well-optimized Google+ Local page can help you outrank your competitors in local search, build authority through +1's and user reviews, and drive traffic/business to your site. Unlock the full potential of Google+ Local using these six (...)
11:00
A Strategy Map for Google Display Network Success - Joseph Kerschbaum Search Engine Watch

The Google Display Network can generate great results. However, with so much impression inventory, it's also possible to generate a lot of spend with a poor ROI. Don't crash and burn! Here's how to establish a solid campaign structure (...)
09:00
Google Authorship Presents Branding Opportunity for SMBs - Jay Taylor Search Engine Watch

Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google's search (...)

8 avril

Search Engine Watch http://searchenginewatch.com/

15:00
SEO Basics: 8 Essentials When Optimizing Your Site - Victoria Edwards Search Engine Watch

You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue (...)
13:00
Website Redesign: From Concept Sketch to Lead Generation Reality - Mark Knowles Search Engine Watch

After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects of a web page to your design and development team. Use this method to ensure good (...)
11:00
What Our Favorite Celebrities Can Teach Us About Managing Brands Online - Allison Peltz Search Engine Watch

Marketers can learn a lot from monitoring celebrity social channels We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they activate new social (...)
09:00
How Orabrush Harnessed the Power of Video Marketing - Greg Jarboe Search Engine Watch

What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old (...)
07:00
Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More - Danny Goodwin Search Engine Watch

Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and (...)

7 avril

Search Engine Watch http://searchenginewatch.com/

18:00
Penguin 2.0 Forewarning: The Google Perspective on Links - Eric Enge Search Engine Watch

If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad (...)

5 avril

Search Engine Watch http://searchenginewatch.com/

21:00
Facebook Welcomes Home, A New Social Phone for Android - Matt Kapko Search Engine Watch

The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Search won't be exclusive to any one (...)
19:00
Google Challenges U.S. National Security Letter in Court - Lawrence Latif Search Engine Watch

Google is fighting a National Security Letter (NSL) issued by the U.S. government. A court filings revealed Google's opposition to handing over users' data. Google is one of the first communications companies to fight an NSL, according to the (...)
17:30
Want to Speak at SES Toronto 2013? Submit Your Pitch By April 12 #SESTO - Danny Goodwin Search Engine Watch

With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April (...)
15:00
SEO Keyword Strategy for Fashion Ecommerce Websites: It's All About Trends - Amanda Massello Search Engine Watch

By using a combination of search trend data and traffic forecasting, ecommerce sites can capitalize on hot celebrity fashion news or cultural trends to create SEO value. Here's how to tie the latest fashion trend data into your keyword (...)
13:00
How to Avoid PR Disaster With a Social Media Policy - Lisa Buyer Search Engine Watch

To reduce the risk of social media blunders gone viral, develop a company-wide policy that defines acceptable (and unacceptable) social media behavior, and dictates how employees can effectively communicate your brand culture, voice, and (...)
11:00
Reaching the Golden Mean of Branded to Non-Branded Traffic - Raj De Datta Search Engine Watch

Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new (...)
09:00
How to Kill Self-Reported Data - John Lynch Search Engine Watch

Companies must strive to create a more accurate picture of the channels and campaigns that are creating engagement and revenue. Here are the three ways to get a clear and more reliable picture of the channels that are driving (...)

4 avril

Search Engine Watch http://searchenginewatch.com/

21:30
Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison - Gregg Hamilton Search Engine Watch

AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental (...)
19:00
13 Essential SEO Power Tools - Victoria Edwards Search Engine Watch

Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your (...)
15:00
Rank Monitoring Beyond Google Webmaster Tools - Peter van der Graaf Search Engine Watch

Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more (...)
13:00
Big Data - Has It Blinded Us With Science? - Dave Schwartz Search Engine Watch

There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything on data-driven autopilot.
11:00
How to Manage an Effective Outreach Team - Adria Saracino Search Engine Watch

Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and brings long-term benefit to your (...)
09:00
5 Important Points About Real-Time Bidding - Ben Plomion Search Engine Watch

Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about (...)
07:00
Is Google's Unified Privacy Policy Illegal in Europe? - Dan Worth Search Engine Watch

Google's revised privacy policy is under investigation by the Information Commissioner's Office (ICO) and five other European agencies. The search giant has so far refused to take any action to appease privacy and data protection (...)
05:00
Google Privacy Director Alma Whitten Resigns - James Dohnert Search Engine Watch

Alma Whitten will leave the search giant after 10 years. Whitten ascended to the position of privacy director in the wake of the furore created by revelations that Google had been collecting private Wi-Fi data via its fleet of Street View (...)

3 avril

Search Engine Watch http://searchenginewatch.com/

22:00
Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag - Melissa Ruttanai Search Engine Watch

Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their (...)
19:30
The Synergy & Benefits of Optimizing Content as You Write - Jim Yu Search Engine Watch

Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. (...)
15:00
SEO & Keywords: Think Conversions, Not Rankings - Krista LaRiviere Search Engine Watch

Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier (...)
13:00
A 4-Step Approach to Ecommerce Content: Focus on the Experience - Jessica Lee Search Engine Watch

Useful and relevant ecommerce content should go beyond the words to serve an important purpose: creating a better shopping experience for the user. Use the following approach to start boosting the content strategy for your ecommerce (...)
11:00
Big Brand Facebook Ad Image #FAILs - Merry Morud Search Engine Watch

Big name brands are still producing lackluster Facebook ads. Here's a roundup of some of the most disappointing Facebook ads, lessons to be learned, what they could do different, plus some brands running ads that are dripping with (...)
09:00
SEO Diagnostics: Urgent & Preventive Care - Amman Badlani Search Engine Watch

Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO. Here are several ideas and tools to help your website (...)

2 avril

Search Engine Watch http://searchenginewatch.com/

19:30
Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign - Victoria Edwards Search Engine Watch

The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make social media, SEO, analytics, blogging, and content development work together (...)
15:00
Link Building: Get Relevant or Die Trying - Ken Lyons Search Engine Watch

It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant (...)
13:00
Using Multichannel Funnels in PPC - Melissa Mackey Search Engine Watch

While fancy attribution modeling is a reality today, most companies aren't using it. It's expensive, and marketers don't understand it. Multichannel attribution isn't going away, though, so it's time to understand how it works.
11:00
Screw Link Building, It's Called Relationship Building! - Victoria Edwards Search Engine Watch

Relationships are an investment. They have to incubate before you see any results in the form of links. Be a resource and helpful to people. If you lend a hand and build relationships the proper way, you will achieve maximum benefits and (...)

1er avril

Search Engine Watch http://searchenginewatch.com/

19:30
SES New York 2013 Coverage Recap #SESNY - Danny Goodwin Search Engine Watch

Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on all things search and social. Here's a roundup of live blogging and coverage of SES New York (...)
15:00
3 Steps to Creative Competitive Content Gap Analysis - Josh McCoy Search Engine Watch

What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking (...)
13:00
Next Generation Site Architecture - Andrew Delamarter Search Engine Watch

In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they are, and whatever device they (...)
11:00
Where to Find the New Google AdWords Competitive Advantage - Howard Jacobson Search Engine Watch

When Google AdWords ceases to be a Wonka-esque mystery machine and instead matures into a transparent pipe through which messages travel from merchant to market, what's at the ends of the pipe will become far more important than the pipe (...)
09:00
3 Tips For a Successful Switch to YouTube's One Channel Design - Purna Virji Search Engine Watch

Set yourself up for a successful transition to the new design by optimizing these basics and having a robust strategy to foster engagement. While the impact for those advertising on YouTube will be minimal, there are some changes to keep in (...)
06:00
Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More! - Danny Goodwin Search Engine Watch

Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April (...)

31 mars

Search Engine Watch http://searchenginewatch.com/

18:00
SEO Outreach: Gain a Competitive Edge by Running Display Ads - George Fischer Search Engine Watch

Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO (...)

28 mars

Search Engine Watch http://searchenginewatch.com/

14:00
Creative SEO Tip: Newsjacking - Adam Stetzer Search Engine Watch

Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your (...)
12:00
Selling SEO to the C-Suite - Rebecca Murtagh Search Engine Watch

Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive (...)
10:00
Is Optimized CPM the Solution to Your Facebook Ad Performance Woes? - John Lee Search Engine Watch

Two brief case studies examine how Facebook's Optimized CPM can help reduce your cost-per-action in a campaign aimed at generating Likes, and how it can reduce your cost-per-action or cost-per-conversion in a lead generation (...)

27 mars

Search Engine Watch http://searchenginewatch.com/

21:00
Google Analytics Adds 2 New Reports: Data Hub Activity & Trackbacks - Thom Craver Search Engine Watch

Google Analytics has revamped its social reports. The Data Hub Activity report shows a timeline of activities and offers filtering by network, while Trackbacks show you what sites link to yours, plus how much traffic those links drove to (...)
20:00
Optimizing Second Screen Engagement: Lessons for Brands From Twitter - Thom Craver Search Engine Watch

Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming more and more prevalent. Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in (...)
18:00
Mobile Marketing: Connecting With Your Audience on the Move - Jennifer Wong Search Engine Watch

How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Leading experts from Medialets, ESPN Mobile, and Google share mobile opportunities and (...)
14:00
Linking From Within: How to Generate Links Through Existing Relationships - Brad Miller Search Engine Watch

Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business (...)
12:00
The Benefits of Office Face Time Aren't a Myth - Lisa Barone Search Engine Watch

In the frenzy to defend telecommuter rights, the traditional office environment has taken quite a lashing. Maybe it's important to think about how bringing employees back into the office and out of their pajamas can actually help, not harm, (...)
10:30
What on Earth is a Nexialist and Why Are They So Good at Link Building? - Ken McGaffin Search Engine Watch

Link builders must embrace many skills as the pressure to get quality links grows. Here's how link builders and SEO professionals can draw inspiration from many other disciplines and add their own unique twist to create something truly (...)

26 mars

Search Engine Watch http://searchenginewatch.com/

14:00
14 Tips on How to Become a More Efficient SEO Professional - Richard Kirk Search Engine Watch

Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more (...)
12:00
How to Turn Your Failed Tests into Winners! - Noran El-Shinnawy Search Engine Watch

Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace test failures as a necessary part of the process. Only then will you have the courage to try, try again, and (...)
10:00
Say Goodbye to AdWords Average Position, Hello to Top of Page Rate - Alistair Dent Search Engine Watch

Average position is the most misleading and least helpful metric in AdWords. Clients and stakeholders must understand ROI, not position, is the most important PPC metric. Here's why you should wean yourself and your clients off average (...)
06:00
Google Chrome & Android Will 'Remain Separate for a Very Long Time' - Shaun Nichols Search Engine Watch

An Android-Chrome merger seems unlikely now that Google Executive Chairman Eric Schmidt has publicly stated that there are no plans to combine the divisions, despite recent speculation that a merger was on the cards following personnel (...)

25 mars

Search Engine Watch http://searchenginewatch.com/

21:00
Google Universal Analytics Now Open to Everyone - Thom Craver Search Engine Watch

Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best (...)
19:00
Google Kills Blocked Sites Search Feature - Danny Goodwin Search Engine Watch

Remember Google's search feature that let you block websites? The one that launched in March 2011, expanded globally in September 2011, and then vanished and became useless by January 2012 and forgotten soon after? It's now officially (...)
17:00
Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics - Greg Jarboe Search Engine Watch

Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers share their thoughts on some top industry (...)
14:00
Can We Please Stop Hyping Social as the Marketing Messiah? - Nathan Safran Search Engine Watch

Without question, social has a place in the marketer's toolbox, both as a brand development and customer service listening platform. But social drives far less traffic than search. Let's reposition social where it belongs: as a place to (...)
12:00
Pros & Cons of the Top Mobile App Tracking Methods - Jennifer Wong Search Engine Watch

Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods.
10:00
In Search for New Pope, Vatican Embraced Twitter, Facebook & Google - Kerin Foster Search Engine Watch

Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and (...)
08:00
Multi-Platform Media Usage is Not a Zero Sum Game - Eli Goodman Search Engine Watch

Without understanding the waterfall of engagement that occurs with incremental device usage, opportunities may be overlooked to not only reach and engage larger audiences, but also to reinforce the value of their primary media (...)

24 mars

Search Engine Watch http://searchenginewatch.com/

19:00
The Marketer's Guide to Social Media at SES New York #SESNY - Jennifer Wong Search Engine Watch

Whether you're just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York will feature several sessions to help you reach your marketing (...)
17:00
Google Penguin Tightens the Noose on Manipulative Link Profiles [Report] - Jayson DeMers Search Engine Watch

A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad (...)

22 mars

Search Engine Watch http://searchenginewatch.com/

18:30
Marin Software Raises $105 Million in IPO - Danny Goodwin Search Engine Watch

Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million (...)
17:00
Phone Numbers No Longer Allowed in Google AdWords Ad Text - Danny Goodwin Search Engine Watch

If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text, according to a recent policy (...)
14:00
Responsive Site Redesign: 4 SEO Considerations - Bonnie Stefanick Search Engine Watch

If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you (...)
12:00
Yahoo Bing CPCs Up? Here's How to Combat Them - Dave Ragals Search Engine Watch

If you've noticed CPCs going up in Yahoo Bing, you're not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here's how marketers can keep costs in line and efficiency (...)
10:00
Google Sells Enhanced Campaign Benefits ... But Are SMBs Buying? - Michael Boland Search Engine Watch

Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born (...)
08:00
YouTube Now Gets More Than 1 Billion Unique Visitors Every Month - Greg Jarboe Search Engine Watch

YouTube's milestone is important to more than 1 million content creators from over 30 countries who are earning money from their YouTube videos, as well as more than a million advertisers. Also, YouTube search data is now available on Google (...)

21 mars

Search Engine Watch http://searchenginewatch.com/

22:00
Twitter Patents Itself - Dave Neal Search Engine Watch

Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. The applicants are listed as Jack Dorsey and Christopher Isaac, alias Biz Stone, and the patent application now approved pretty much describes (...)
21:00
Google Unveils Keep Note-Taking Service - Carly Page Search Engine Watch

Google Keep, like rival app Evernote, allows users to jot down notes, make lists, record voice reminders and save photos that are stored on Google Drive and synced between all Google linked devices. It's available for Android and on the (...)
20:00
Twitter Turns 7: Now With 200 Million Active Users - Dave Neal Search Engine Watch

Twitter turned 7 years old today. The social network now has 200 million active users – up from 140 million active users last year. More than 400 million of the 140-characters tweets are sent every day – up from 340 million last (...)
19:00
Pinterest Redesigns Site, Adds 3 More Features - Lee Bell Search Engine Watch

Pinboard-style social network Pinterest has had a makeover, with fresh features and a simpler and cleaner design. Invitations have already been sent out for users to try the revamped website, which was tested by a small group of "pinners" in (...)
18:00
New Targeting & Tools for Small Advertisers on Twitter - Matt Kapko Search Engine Watch

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
17:00
11 Ways Vivastream Can Enrich Your #SESNY Social Experience - Laura Roth Search Engine Watch

Want to meet the right people and attend the right sessions during SES New York? Meet Vivastream – the official social platform of SES. This step-by-step guide will help you make the most of Vivastream before, during, and after the (...)
16:00
Winning the Search & Social Game of Thrones – Q&A With Bing's Duane Forrester - Andy Betts Search Engine Watch

Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of (...)
14:00
The Truth About Bounce Rate: Why Context Matters - Thom Craver Search Engine Watch

If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how segmentation can give you a more accurate measurement of people who had an intent, but left your site (...)
10:00
Quality Score Insights From Microsoft's Ping Jen - John Gagnon Search Engine Watch

What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance.
08:00
A Guide to Google's Think Insights - Jason Cormier Search Engine Watch

Filled with insights, tools, case studies, consumer surveys, and trends for numerous industries, Google's Think Insights aims to provide one, definitive Google destination for digital marketers. Perhaps that goal, alone, merits our (...)
06:00
Google Flight Search Touches Down in Europe - Dave Neal Search Engine Watch

People in the UK, France, Italy, Spain and the Netherlands now have access to Google Flight Search, its airline flight comparison service. However, there are some big names missing, including some of the more budget airlines.

20 mars

Search Engine Watch http://searchenginewatch.com/

22:00
Bing Links Images of People (Not Just Authors) to Web Pages - Thom Craver Search Engine Watch
21:00
Google Brings Huge NCAA March Madness Bracket to Search Results - Danny Goodwin Search Engine Watch

Searching for the NCAA March Madness bracket? Search for [ncaa bracket] or [march madness] on Google and you'll see a giant box above the organic results dedicated to the latest scores and schedule – all leading to additional Google (...)
19:30
Why Digg Briefly Vanished From Google's Search Results - Danny Goodwin Search Engine Watch

The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results. Was it penalized? Did Digg have an issue with its robots.txt file? No. It was all Google's (...)
17:00
SEO Diagnostics: Proactive and Reactive Diplomacy - Chris Boggs Search Engine Watch

When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your environment and think beyond just traffic and conversions - think about accessibility (...)
14:00
Is Human Engagement Google's New Ranking Factor for 2013? - Kevin Gibbons Search Engine Watch

As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that people will naturally want to share and link (...)
12:00
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads - Lisa Raehsler Search Engine Watch

With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options – or improve your (...)
10:00
FTC Tightens Online Disclosure Requirements - Doc Sheldon Search Engine Watch

The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on a social media platform, that specifically requires disclosure, (...)
06:00
99% of Facebook Employees 'Like' Mark Zuckerberg - James Dohnert Search Engine Watch

Mark Zuckerberg has been voted America's most popular CEO. Google's Larry Page also ranked highly, ranking as the 11th most popular CEO this year, according to a new survey. His 95 percent approval rating stayed consistent over the last (...)

19 mars

Search Engine Watch http://searchenginewatch.com/

22:00
Facebook Adding Hashtags #AboutTime - Mary Lisbeth D'Amico Search Engine Watch

Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. There has been no official announcement by the social network about how, when, or where Facebook will incorporate the (...)
21:00
The Search Agency Launches Local Search Campaign Management Platform - Susan Kuchinskas Search Engine Watch

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
14:00
How Relationship Building Interlinks With SEO - Julie Joyce Search Engine Watch

Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can lead to links, traffic, conversions, increased social signals, or something good down the road you can't (...)
12:00
2 Deceiving Facebook Insights Metrics - Nathan Linnell Search Engine Watch

Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to do if these metrics are important to you and your reporting period doesn't align with those Facebook (...)
10:00
3 Reasons You Shouldn't Turn Off Paid Search - Jason Tabeling Search Engine Watch

There may be quality reasons why you don't need PPC for everything your business does. It isn't the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search (...)
08:00
77% of Mobile Searches Happen at Home or Work [Study] - Susan Kuchinskas Search Engine Watch

For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent taking place from 8 p.m. to midnight, when people are more likely to be at home or on the (...)

18 mars

Search Engine Watch http://searchenginewatch.com/

06:00
Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending - Suren Ter-Saakov Search Engine Watch

Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge difference in the amount of results encompassing winter-related (...)
21:00
Bing Adds Site Move Tool to Webmaster Tools - Thom Craver Search Engine Watch

A new tool in Bing Webmaster Tools will help webmasters performing site moves. Whether you're moving URL structure internally or changing your whole site address, the Site Move tool in Bing Webmaster Tools wants to help your site survive the (...)
18:00
eBay vs. PPC: Yes, Paid Ads Still Work - Danny Goodwin Search Engine Watch

An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had plenty to say about this hotly debated (...)
14:00
The Resurgence of Long-Tail Keywords in SEO - Jayson DeMers Search Engine Watch

Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how to make them work for your SEO purposes and help increase (...)
12:00
The Networking Guide to SES New York 2013 #SESNY - Danny Goodwin Search Engine Watch

While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours – during networking events with more than 100 speakers and your fellow (...)
10:00
Don't Hire Yoda to Run Your Search Marketing - Howard Jacobson Search Engine Watch

Your goal as a marketer in high-stakes situations is to reduce the perceived risk of “worse.” To offer the best escape route to the fearful. One of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of (...)
08:00
How to Estimate the Break-Even Point of Paid Search - Uri Bar-Joseph Search Engine Watch

Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid (...)

17 mars

Search Engine Watch http://searchenginewatch.com/

17:00
Google+: A Quick Start Guide - Chuck Price Search Engine Watch

If you've been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is (...)
05:00
Google St. Patrick's Day 2013 Logo Gets Animated With Irish Step Dancing - Danny Goodwin Search Engine Watch

Google is wishing users a happy St. Patrick's Day today with a cute animated Google Doodle featuring a group of six Irish step dancers (five girls and a boy) all dressed in green, with each bearing one of the letters making up Google's (...)

15 mars

Search Engine Watch http://searchenginewatch.com/

20:00
Does Latest comScore Data Indicate Online Video Viewing Is Moving Sideways? - Greg Jarboe Search Engine Watch

178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion, comScore reports. A rising tide is no longer lifting all the boats. There are winners and losers in the latest (...)
19:00
Digg Plans to Build RSS Reader to Replace Google Reader - Lee Bell Search Engine Watch

Digg hopes to identify and rebuild the best of Google Reader's features, but also advance them to fit "the Internet of 2013", such as integrating it into social networks and communities like Facebook, Twitter, Tumblr, Reddit, and Hacker (...)
17:00
Google Grabs More Search Market Share, Now at 67.5% - Danny Goodwin Search Engine Watch

Google now owns 67.5 percent of the U.S. search market. After reaching 67 percent for the first time in November and repeating the feat in January, Google has topped its own record and strengthened its market share stranglehold, comScore (...)
16:00
Matt Cutts: Google Adding Panda to Real-Time Algorithm - Danny Goodwin Search Engine Watch

Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google's real-time algorithm, according to Google's Distinguished Engineer Matt Cutts. The latest (possibly final?) Panda refresh is expected today or (...)
14:00
From 0 to 1.4 Million Visitors in 6 Months: A Lesson in Building Organic Traffic - Nick Eubanks Search Engine Watch

Acquiring organic traffic requires the right keywords, well-researched and developed content, and precision timing. If your content is serving a purpose, accessible, and easy to consume – your readers will build all of the links you will ever (...)
12:00
6 Things Online Marketers Are Doing Right! - Carrie Hill Search Engine Watch

Give yourself a pat on the back if your team is doing these things because it means you're doing a really good job with your online marketing strategy. You're destined to see some really great things happen in the long run if you stay (...)
10:00
How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups - Mary Weinstein Search Engine Watch

One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your (...)
08:00
Google Adds Help Series for Hacked Websites - Jayson DeMers Search Engine Watch

Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and how to fix it. Google also provides tips for preventing your website from being hacked and checking for (...)

14 mars

Search Engine Watch http://searchenginewatch.com/

04:00
Google Reader Going Away July 1 - Danny Goodwin Search Engine Watch

Citing declining usage and a focus on fewer products, Google today gave notice to its loyal (but apparently too few in number) users that its RSS platform is going away permanently via a message in Google Reader and a couple of blog (...)
20:30
Google Kicks Ad Blocking Android App Out of Google Play Store - Carly Page Search Engine Watch

Google pulled ad blocking app AdBlock Plus. Google says it "interferes with or accesses another service or product in an unauthorized manner", which Google said is a violation of section 4.4 of its Developer Distribution Agreement.
16:30
Google Replaces Android Head Andy Rubin - Carly Page Search Engine Watch

Google's Andy Rubin has stepped down from his role as the head of the Android mobile operating system to "start a new chapter" at the Internet giant. Rubin will be replaced by Sundar Pichai, who presently heads the firm's Chrome and Apps (...)
14:00
Why Competitive Benchmarking is Integral to Paid Search Success - Gregg Hamilton Search Engine Watch

Benchmarking means analyzing the performance of your competitors' and industry's paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here's how to get your competitive benchmarking up to (...)
12:00
Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY - Jasmine Sandler Search Engine Watch

Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or managing client relations via social media marketing? Then don't miss this (...)
10:00
International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program - David Cato Search Engine Watch

Coordinating an international SEO program can feel a lot like herding cats. Still, as common markets mature and competition increases, optimizing abroad may provide you with the highest return on your spend. You can't afford to assume too (...)
08:00
Why Blog: The Benefits of Business Blogging for Visitors & Links - Dave Davies Search Engine Watch

One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post.

13 mars

Search Engine Watch http://searchenginewatch.com/

08:00
Top 5 Arguments For Implementing a Tag Management Solution - Garry Przyklenk Search Engine Watch

Tag management systems have matured and offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your tags. If you're contemplating the switch, consider these reasons for implementing a tag management (...)
10:00
LinkedIn Endorsements: The New “Poke” - Todd Mintz Search Engine Watch

LinkedIn has given people a new way to “poke” somebody – one which isn't awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement. Here's how to make it work for you – and (...)
17:30
Pinterest Web Analytics Launches for Verified Websites - Lisa Lacy Search Engine Watch

Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better idea of what's popular with metrics including the numbers of pins, how many people have seen the pins, and (...)
14:00
SEO Audit Tips: 8 Examples of Why Your Source Code Matters - Glenn Gabe Search Engine Watch

When performing SEO audits, it's incredibly important to dig into a website's source code to understand what's present. Unfortunately, coding gremlins may be sitting below the surface, causing big SEO damage. Here are some top source code (...)
12:00
Psst, Microsoft! Bashing Competitors Isn't a Marketing Strategy - Lisa Barone Search Engine Watch

The Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's to make you afraid of how good Google is. But is Microsoft "scroogling” itself? Here's why trash-talking the competition comes back to haunt (...)
21:25
Second Screen Engagement: Twitter VP ⓐjoell to Share Latest Trends #SESNY - Greg Jarboe Search Engine Watch

Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in (...)

12 mars

Search Engine Watch http://searchenginewatch.com/

12:00
Locate and Analyze Search Term Data in AdWords Faster & Easier - Joseph Kerschbaum Search Engine Watch

One of the core tactics of PPC campaign optimization is search term analysis. Learn how to locate your raw search term data and group it together to focus your analysis, add relevant keywords, and ensure you're more likely to generate positive (...)
10:00
3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy - Jay Taylor Search Engine Watch

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, here are three reasons having a mobile–friendly website is becoming (...)
08:00
Google Glass Ban Gets Bar Big Publicity - Lee Bell Search Engine Watch

A "dive bar" in Seattle has banned the augmented reality spectacles to preserve privacy. The bar's owner responded to angry Facebook commenters, arguing that the original post was "mostly humorous" and told them to "get a sense of (...)
23:00
Google Pays $7 Million to Settle Street View Snooping Case - Shaun Nichols Search Engine Watch

The settlement ends a case against Google which dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the (...)
20:45
Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works - Danny Goodwin Search Engine Watch

You can expect another Google Panda update to roll out this Friday or Monday, according to Google's Distinguished Engineer Matt Cutts. Also, Cutts has revealed that Google is working on a significant change to the Penguin algorithm.
14:00
How to Start Building Your Author Rank: 6 Best Practices - Guillaume Bouchard Search Engine Watch

Building identity around top content is now an integral part of a strong digital marketing strategy, especially considering Author Rank may be more disruptive than all the Panda updates combined. Here's how you can prepare for the inevitable (...)

11 mars

Search Engine Watch http://searchenginewatch.com/

22:30
Woman Comes Up Limp Yet Again in Google Search Suggestion Fight - Danny Goodwin Search Engine Watch

Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. The middle-aged woman is now 0-4 in attempts to prove her name has been (...)
18:30
Matt Cutts: Merchant Quality to Affect Google Search Rankings - Danny Goodwin Search Engine Watch

Google's Distinguished Engineer Matt Cutts has hinted at an upcoming Google update that is aimed at protecting searchers by lowering the rankings of merchants. It's all still pretty vague at this point, but here's what Cutts said Friday at (...)
17:30
DON'T PANIC: Google's Insanely Complicated Douglas Adams Interactive Doodle - Danny Goodwin Search Engine Watch

Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in (...)
14:00
Creating a Social Engagement Plan in 4 Steps - Noran El-Shinnawy Search Engine Watch

A walk-through of the steps that form a simple social engagement plan – listening, engaging, measuring, and learning. You'll want to think of this plan as being continuous or cyclical, so you can repeat it once you're done with the fourth (...)
06:00
YouTube One Channel Now Available for Everyone - Greg Jarboe Search Engine Watch

If you're interested in building a successful channel on YouTube, you now must think about how to build a cohesive channel experience for your audience. Your channel strategy – and your ability to drive subscriptions – are critical to your (...)
12:00
Mining Social Data to Create a Content Strategy - Simon Penson Search Engine Watch

You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and (...)
10:00
4 Important Points to Research Before Launching a New Website - Mark Knowles Search Engine Watch

If you're redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased budgets and disorganization. Consider these things before doing anything to your existing (...)
08:00
SEO & Content Marketing: Two Sides of the Same Coin - Bharati Ahuja Search Engine Watch

This shift of focus on quality content has created a misconception in the minds of the website owners that just because they have a blog or they publish content regularly their SEO is taken care of. Though interrelated, each has unique (...)

10 mars

Search Engine Watch http://searchenginewatch.com/

16:00
Want to Rank in Google? Build Your Author Rank Now - Eric Enge Search Engine Watch

If you want your content to rank in Google's search results, start building your author authority now. Author Rank is going to be a big deal. Here are some social signals Google can potentially obtain and use that supports the notion of Author (...)

8 mars

Search Engine Watch http://searchenginewatch.com/

19:30
On International Women's Day, Marketers Share Challenges & Reasons to Celebrate - Danny Goodwin Search Engine Watch

Many women are helping to shape the marketing world by sharing insights and expertise. We ask some of the smartest women in marketing to reflect on the women who helped or inspired them, and share some challenges women in our industry are (...)
17:30
Google Doodle Celebrates International Women's Day 2013 - Danny Goodwin Search Engine Watch

How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy Bauer, who designed today's tribute to half the world's population in celebration International Women's Day (...)
15:00
Search Marketing Integration Starts With Your Sales Team - Brad Miller Search Engine Watch

Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now be contributing to your online marketing mix. And it all start with the sales (...)
13:00
6 Social PR Secrets to a Better Website - Lisa Buyer Search Engine Watch

Your website is a critical marketing component. This digital entry represents a brand's aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets designed to help brands build a better website or (...)
11:00
5 Critical Components of Successful B2B SEO Content Marketing Execution - Derek Edmond Search Engine Watch

Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be (...)
09:00
Google Helps Microsoft Get Fined Millions in Europe - Lawrence Latif Search Engine Watch

Microsoft got hit with a €561m fine from the European Commission (EC) after the firm failed to keep its promise of offering Windows users a choice of web browsers. The EC was tipped off about the violation by web browser rivals Google and (...)
07:00
Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China? - Adaline Lau Search Engine Watch

Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant's cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the (...)

7 mars

Search Engine Watch http://searchenginewatch.com/

21:15
Facebook's New Look News Feed Adds Multiple Feeds, Bigger Images - Danny Goodwin Search Engine Watch

Facebook's news feed is evolving to feature larger photos and multiple feeds that are designed to reduce clutter. The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals.
20:00
Final Day to Save Big on SES New York 2013 - Danny Goodwin Search Engine Watch

Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving money? Then you should book your trip to SES New York 2013 (...)
15:00
Top 5 Google Analytics Changes You Might Have Missed - Greg Habermann Search Engine Watch

These five changes to Google Analytics that you might have missed can lead to a more efffective and accurate use of the toolset and your metrics. They can save you time and headaches and make your data more meaningful. Here's what's (...)
13:00
A Call To Action For Calls To Action - Dave Schwartz Search Engine Watch

Is the traditional call to action really as effective as we think? Are consumers really as simple-minded as we think? Is there a better, more data-driven way to validate (or invalidate) our blind faith in the call to action? Let's find (...)
11:00
Why Bloggers Aren't Interested in Your Brand - Adria Saracino Search Engine Watch

There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want; if your brand doesn't align with the blog's subject matter, or if your brand doesn't look qualified on a (...)
09:00
Align These 3 Creatives to Drive More Conversions - Ben Plomion Search Engine Watch

There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it's important to think about all three types as parts of one larger customer (...)

6 mars

Search Engine Watch http://searchenginewatch.com/

22:00
Google Provides Vague Range of How Often FBI Seeks User Data - Lawrence Latif Search Engine Watch

Google has released figures on the number of FBI data requests. Google received less than 1,000 requests a year for the last four years, but it wasn't able to elaborate further due to restrictions placed by law enforcement agencies.
21:00
Google Under Attack for Ads Promoting Sales of Elephant, Whale Products - Dave Neal Search Engine Watch

Accused by the Environmental Investigation Agency of promoting online sales of elephant and whale products, Google says that it moves quickly to remove material advertising ivory and products that contain it, despite what the EIA has (...)
20:00
Android's Google Play Store Turns 1 - Carly Page Search Engine Watch

Google Play is celebrating its first birthday today by giving away free and cheap Android applications. Well, it's not really Google Play's first birthday, but it is exactly a year since Google rebranded its Android applications (...)
18:00
Is YouTube Tuning Up a Music Streaming Service? - Carly Page Search Engine Watch

YouTube is reportedly planning to launch a music streaming service later this year to compete with Spotify that will be tightly knit into Google Play and the Android ecosystem, will apparently offer both free and paid-for subscription (...)
15:00
Spamming Your Way to Visibility with User-Generated Pages - Simon Heseltine Search Engine Watch

If you work with a site that relies on trickery to survive, then you need to reevaluate. This is a short-term strategy just waiting for the next algorithmic smackdown to kill your site dead in the water. And it makes your brand look cheap and (...)
13:00
5 Signs You Need a New PPC Agency - Justin Freid Search Engine Watch

During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out (...)
11:00
The Value of Lower Search Volume - Jennifer Van Iderstyne Search Engine Watch

Big numbers are a big factor when deciding what makes for a “good” keyword to optimize for, but not the only one. Keywords are more effective as an ensemble, so try not to see only the leads when there is an entire cast of characters on the (...)
09:00
Where to Start When Considering Managing SEO: In-House, Balanced, Agency - Jori Ford Search Engine Watch

There are many pros and cons to selecting how natural search is integrated into your digital marketing program. The best way to approach a problem is understanding your organization and the problem itself. Flexibility, agility, and scale are (...)
07:00
China: Google Has Too Much Control of Country's Mobile Industry - Alastair Stevenson Search Engine Watch

The Chinese Ministry of Technology says the country is too dependent on Android, and accused Google of unfairly discriminating against local firms by hindering the country's ability to develop its own mobile operating system.

5 mars

Search Engine Watch http://searchenginewatch.com/

22:00
Google Maps for iPhone Update Adds New Local Search Features - Danny Goodwin Search Engine Watch

Google Maps for iPhone has been updated with new local search icons to help you more quickly find restaurants, coffee shops, bars, gas stations, and other places. Tap the search box, then tap an icon, and you'll get a list of local (...)
20:30
Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes - Danny Goodwin Search Engine Watch

Forbes has released its annual list of the world's billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co-founders Larry Page and Sergey Brin are no longer tied for net (...)
19:00
Google Streamlines Search for Chrome on iPhone, iPad - James Dohnert Search Engine Watch

Google has improved the search and sharing features for its Chrome browser running on Apple's iOS smartphone and tablet platform. Chrome's update includes features that allow users to share web pages via email, messages, and (...)
17:30
The Link Building Book: A Must-Read for Newbie & Experienced SEOs [Review] - Julie Joyce Search Engine Watch

Paddy Moogan has written an incredibly comprehensive (and nicely priced) link building e-book. Whether you're new to link building, want to learn more, or just need to brush up (it is hard keeping up, you know) then this book is perfect for (...)
15:00
Dramatically Raise the Value of Any Piece of Content with These 27 Tactics - Ken Lyons Search Engine Watch

By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your (...)
13:00
3 More Big PPC Mistakes Even Pros Make & How to Fix Them - Melissa Mackey Search Engine Watch

Mistakes aren't bad … if you learn from them. Not even seasoned PPC professionals are perfect. Here's hoping you can avoid these blunders involving geotargeting, keywords, and conversion and tracking – or fix any errors you're guilty (...)
11:00
7 Ways to Get More Organic Search Clicks - Grant Simmons Search Engine Watch

Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the (...)
09:00
Enhanced Campaigns: New Sitelink & Call Ad Extensions Feature Rundown - Manny Rivas Search Engine Watch

While the Google AdWords enhanced campaigns bring several useful updates, there are also some glaring inefficiencies. We examine how to maintain performance with the coming changes and updates specific to call and sitelink ad (...)
07:00
Interflora Google Penalty, Advertorials & SEO Content Marketing - Adam Stetzer Search Engine Watch

It's easy to confuse the motives for engaging in content marketing (which are often commercial) with the act of inappropriately pushing a commercial message within content. This difference is paramount, and is at the heart of the advertorial (...)

4 mars

Search Engine Watch http://searchenginewatch.com/

22:30
Goodbye, Scroogled? - Danny Goodwin Search Engine Watch

Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last (...)
21:30
UK Flower Site Banned from Google for Advertorial Links Sees Rankings Restored - Danny Goodwin Search Engine Watch

UK flower delivery site Interflora, banished from Google's UK searches after it placed about 150 advertorials on regional news sites, is out of the penalty box after only 11 days – a timely return to the search results ahead of Mothering (...)
20:30
Google's Live Spam Screenshots Highlight ‘Useless' Web Pages - Danny Goodwin Search Engine Watch

Google has launched a new website called How Search Works. One feature SEOs may want to check out is the Fighting Spam section, which shares a stream of real examples of “pure spam” pages that Google has identified and removed from search (...)
18:30
Watch YouTube Do the Harlem Shake in New Easter Egg - Danny Goodwin Search Engine Watch

By this point, pretty much everyone has done The Harlem Shake or been subjected to a rendition. Now YouTube, the site responsible for hosting the videos of the viral dance clips, does the Harlem Shake. No, not the employees, the website (...)
17:30
New Look Facebook News Feed to Debut March 7 - Lee Bell Search Engine Watch

Invitations have been sent out summoning media to "see a new look for News Feed" at an event this coming Thursday starting at 10 a.m. PT at the Facebook's headquartersin Menlo Park. Facebook CEO Mark Zuckerberg is expected to announce the (...)
15:00
How to Configure & Track Google Analytics Goals for SEO - Josh McCoy Search Engine Watch

There's much more to tracking SEO success than rankings and traffic. In Google Analytics, there are three basic types of goal tracking to help justify the investment in SEO: ecommerce tracking, event tracking, and standard goal (...)
13:00
Conversion Rate Optimization the Right Way: Tying in Qualitative Data - Purna Virji Search Engine Watch

The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for maximum success before you begin (...)
11:00
Content Marketing Nirvana - Andrew Delamarter Search Engine Watch

Most everybody is doing content marketing, but there's more to it than writing blog posts and creating the occasional infographic. Here's the ideal content marketing framework translated into a checklist to ensure your content flies across the (...)
09:00
Your Hidden PPC Prospect: Google - Howard Jacobson Search Engine Watch

Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects' first and your business second.

3 mars

Search Engine Watch http://searchenginewatch.com/

18:00
Beware of Red Flags When Searching for SEO or Web Dev Services - David Daniels Search Engine Watch

If you're a business owner looking to hire for SEO and web dev services for rebranding or to create a cutting edge website, don't move forward until you you've asked all the right questions. These tips will help your website avoid major (...)
16:00
Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft - Mary Lisbeth D'Amico Search Engine Watch

Facebook announced that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
14:00
Google+ Sign-In Means More Engagement, Data on Users - Mary Lisbeth D'Amico Search Engine Watch

Google says automatic sign-in for on Android, iOS, or the web will accelerate online registration and conversion, increase engagement among users, and, most key, give companies access to data on downloads, signed-in users, and their (...)

1er mars

Search Engine Watch http://searchenginewatch.com/

17:30
5 Tips to Take PPC Ad Testing to the Next Level - David Jaeger Search Engine Watch

Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume campaigns all offer opportunities to get the most bang for your advertising (...)
15:00
SEO Friendly WordPress in 12 Steps - Matt Morgan Search Engine Watch

WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of the box, WordPress is not as SEO friendly as you'd think. This guide will show you the steps to modify a WordPress (...)
13:00
3 Ways to Identify Link Prospects - George Fischer Search Engine Watch

In a crowded space where everyone uses the same basic tactics, only those who utilize creative forms of outreach specific to their target vertical will separate from the pack. Here's how to gain high-quality links and a competitive (...)
11:00
5 Tips to Improve Your Press Releases - Christina Zila Search Engine Watch

The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to (...)
09:00
New Details About Google's News-Ranking Algorithm Revealed in Patent - Jayson DeMers Search Engine Watch

What's the secret to improve your organization's visibility in search results in Google News? Information from a patent filed by Google in February 2012 offers new insights into the many potential factors Google's news-ranking algorithm (...)

28 février

Search Engine Watch http://searchenginewatch.com/

15:00
Social Signals & Search – Reading the Tea Leaves - Rebecca Murtagh Search Engine Watch

There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and (...)
13:00
What is SEO Cocitation? - Adam Stetzer Search Engine Watch

There has always been evidence that words on pages linking to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in Google's algorithm. Learn the basic concepts (...)
11:00
How to Generate Quality Traffic With Display Advertising - John Lee Search Engine Watch

Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy (...)

27 février

Search Engine Watch http://searchenginewatch.com/

15:00
5 Ways to Use Video to Connect With Customers - Lisa Barone Search Engine Watch

Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it's by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or (...)
13:00
Creative Link Prospecting: Following a News Story - Ken McGaffin Search Engine Watch

Breaking news stories leave a trail behind them that can provide a rich stream of quality link prospects. We examine three breaking news stories and explore how to discover prospects by analyzing who wrote about and linked to the (...)
11:00
AdWords Bill of Rights - Alex Cohen Search Engine Watch

Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being spent and make it more efficient, and get the same level of insight and data we take for granted on the desktop (...)
09:00
Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize - Jon Schepke Search Engine Watch

Those who already embraced Facebook local marketing tactics to grow their page, increase engagement and dominate users' news feeds should be in good shape, but even those starting from scratch have a great opportunity to reap Graph Search (...)

26 février

Search Engine Watch http://searchenginewatch.com/

21:00
Measuring Your Link Building with Google Analytics - Anna Lewis Search Engine Watch

Learn how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, and how to easily use the API for exporting and combining data. Plus: a free custom (...)
19:00
SES New York Keynote Speaker Says Internet is TV's Best Friend - Greg Jarboe Search Engine Watch

According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the web, social media, and (...)
15:00
18 Social & Local Marketing Ideas Based on the Consumer Journey - Richard Kirk Search Engine Watch

These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing (...)
13:00
We Need More Full Stack SEOs - Nathan Safran Search Engine Watch

Most successful SEOs operate with one foot in technology, another in marketing and a third in sales. The benefits of being a well-rounded SEO professional will surely bear fruit in the long run, both in your strategic and tactical (...)
09:00
How Display Campaigns Are Becoming Enhanced - Alistair Dent Search Engine Watch

Display campaigns haven't been enhanced in quite the same way as search. It's harder to converge devices around display, because of the differences in capabilities. However, some sexy new features are making their way into your (...)

25 février

Search Engine Watch http://searchenginewatch.com/

20:00
Google Analytics Change History Helps You Understand & Track Changes - Thom Craver Search Engine Watch

Change History records changes made to pretty much everything that happens in the admin area of your account: user changes and access, account settings, profiles, site properties, goals, filters and every Google Analytics admin function (...)
15:00
Mobile & Tablet Optimization: The Next Enterprise Search Frontier - Jim Yu Search Engine Watch

Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing (...)
13:00
Google PLA Ads: 6 Ways to Crush It - Dave Schwartz Search Engine Watch

As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the (...)
11:00
To The SEO Community: Keep Sharing, Stay Humble - Mark Jackson Search Engine Watch

Hopefully we can always remember that, while there may be competition, we all work within a unique industry that is stronger because there is a common bond. We need each other. We need to continue to share our experiences and be willing to (...)
09:00
Meaningful SEO Metrics: Moving Beyond PageRank - Greg Jarboe Search Engine Watch

The days when upper management was impressed by subtle changes in PageRank have been replaced by questions about lifetime value, return on investment, and cost per acquisition. But are these the right metrics to measure SEO results?

22 février

Search Engine Watch http://searchenginewatch.com/

13:00
3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices - Larry Kim Search Engine Watch

Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions.
20:00
Bing Updates Image Search Layout, Autosuggest & Unveils Sitemap Plugin - Thom Craver Search Engine Watch

Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help webmasters more easily generate XML sitemaps.
17:30
8 Findings on Google's 7-Result SERPs [Study] - Jayson DeMers Search Engine Watch

In August, Google began showing three less results for certain searches. Was this due to branded searches? Or sitelinks? SEOMoz investigated Google's search results, in an attempt to figure out why certain queries return only seven (...)
15:00
10 Tips to Help Small Marketing Teams Kill It - Uri Bar-Joseph Search Engine Watch

While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to meet their goals by doing these 10 (...)
11:00
Analytics in Real-Time with Chartbeat Publishing - Amman Badlani Search Engine Watch

If you create a significant amount of content on your websites and/or are a publishing or media site, then you should think about augmenting your arsenal with another data source: Chartbeat Publishing. Here's why you might find CB (...)
09:00
Force Feeding Mobile: Google Continues SMB Courtship - Michael Boland Search Engine Watch

By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work the medium that will constitute a key part of their next decade's marketing (...)
07:00
How to Combine Your Online Marketing Technologies Effectively & Efficiently - Dave Ragals Search Engine Watch

Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a more efficient use of time and resources, but also offers the potential for deeper insights and greater (...)

21 février

Search Engine Watch http://searchenginewatch.com/

15:00
Promoted Tweets: Is a Picture Worth 350% More Clicks? - Jennifer Wong Search Engine Watch

A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent increase in engagement and 350 percent increase in clicks. Maximize the photos in your Twitter campaigns with these five (...)
13:00
How Google's Mobile Best Practices Can Slow Your Site Down - Ben Goodsell Search Engine Watch

Buried deep within Google's best practices documentation (for mobile), a potentially explosive burden lies dormant. One that can negatively affect page load speed, bounce rates, and potentially rankings. Discover the problem what you can (...)
11:00
Is Your Google Analytics Code Up to Date? - Thom Craver Search Engine Watch

Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn't impacted and you can use some cool newer features. Here's how to check if your code needs an (...)
09:00
All Google Display Network Conversions are NOT Created Equal - Marc Poirier Search Engine Watch

The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max CPC! By lowering that price, you're lowering the quality of your placements and, in turn, the quality of your (...)
06:00
Social Media ROI: 14 Formulas to Measure Social Media Benefits - Angie Schottmuller Search Engine Watch

Measuring social media return on investment can be a daunting task, but it doesn't have to be. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads, research, support, sales, and (...)
23:00
8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing - Andy Betts Search Engine Watch

Technology change is a constant but marketers can't forget people don't change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social (...)
21:00
Twitter: The Shortest Distance Between You & What Interests You Most - Greg Jarboe Search Engine Watch

Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. During his talk, he described the essence of Twitter as "the shortest distance between ⓐ and (...)
19:00
Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe - John Gagnon Search Engine Watch

Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you're losing impressions so you can begin fixing the problems. Here's how this combo will give you a big bang for your Bing (...)

20 février

Search Engine Watch http://searchenginewatch.com/

23:00
Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study] - Mary Weinstein Search Engine Watch

Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google (...)
21:00
Google Chromebook Ads Popping Up on Chrome Start Pages - Jonathan Allen Search Engine Watch

Google is advertising new Chromebooks to some users for $249. While the ad is unobtrusive and momentarily makes the start page more interesting, users who have seen the ads aren't impressed, especially those who can't even buy one in their (...)
19:00
Marin Software Files for IPO - Susan Kuchinskas Search Engine Watch

While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and (...)
17:30
BlueGlass Acquires Idealizer, Secures European Hub - Melanie White Search Engine Watch

Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. The move comes as the company also launches a new operational hub in Switzerland aimed at serving the EMEA (...)
15:00
SEO Content Analysis Using Google Analytics - Bonnie Stefanick Search Engine Watch

Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming more important. Use this simple method to gain content (...)
13:00
Don't Let Your Agency Fall into the T-Shaped Black Hole - Adria Saracino Search Engine Watch

Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to (...)
11:00
Search Funnels in AdWords Show Value for Every Click - Lisa Raehsler Search Engine Watch

AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are valuable and how advertisers can start tracking (...)
09:00
Twitter Pulls the Posterous Plug: How to Move Your Content to WordPress - Doc Sheldon Search Engine Watch

If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it or put it to use elsewhere. WordPress has made it easy to import all of your content that used to live on (...)
07:00
Creative Content Marketing: Winning Hearts, Minds & Wallets - Andy Betts Search Engine Watch

The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to (...)

19 février

Search Engine Watch http://searchenginewatch.com/

13:00
How to Optimize Your Facebook Page for Mobile Facebook Nearby Users - Miranda Miller Search Engine Watch

Mobile Facebook users can now discover business information and reviews they may previously have asked a search engine. Learn how to optimize your Facebook Page to appear in Nearby local business searches and convert more searchers to (...)
11:00
3 Reasons It's OK That Non-Brand Paid Search Keywords Don't ‘Work' - Jason Tabeling Search Engine Watch

For many brands, non-branded paid search keywords don't “work” from an ROI perspective. It's perfectly understandable why this is such a greatly debated topic. Here's why brands should consider spending on smart non-branded terms – and still (...)
21:00
Majestic SEO Adds Fresher Index & Free URL Submitter - Thom Craver Search Engine Watch

Majestic SEO is expanding yet again. Fresh off of announcing the Majestic SEO Fresh Index increased to 90 days, the Majestic SEO Team has just introduced a new URL submission tool open to everyone, not just their paid subscribers.
18:00
Future Forward - Shifts in the Digital Revolution at #SESLON - Lisa Lacy Search Engine Watch

Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully embrace this concept yet.
15:00
3 Ways to Measure Link Building ROI - Julie Joyce Search Engine Watch

Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful (...)
07:00
Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System - Danny Goodwin Search Engine Watch

A Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the time) radical idea that Earth wasn't the center of the universe. Instead, he theorized Earth and other planets revolve around the (...)

18 février

Search Engine Watch http://searchenginewatch.com/

15:00
Google Once Again Claims 67% Search Market Share - Danny Goodwin Search Engine Watch

It's hardly headline news that Google is by far the most popular search engine for users in the U.S. and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S. search (...)

15 février

Search Engine Watch http://searchenginewatch.com/

21:20
Asteroid 2012 DA14 Google Doodle Pulled After Meteor Blast - Danny Goodwin Search Engine Watch

You won't be seeing an animated Google Doodle today on Google's home page. Meant to coincide with the passing of Asteroid 2012 DA14, the Doodle was pulled from Google's home page after a meteor blast caused hundreds of injuries in (...)
15:00
Leverage Twitter's Influence To Work For Your Brand - Nick Eubanks Search Engine Watch

Quick thinking, creativity, and following your core audience are some ways you can take advantage of all of the real time benefits afforded to you and your brand by Twitter. Here's the right way to create a positive relationship with your (...)
13:00
Audience Targeting in Mobile: 4 Key Elements of Context - Monica Ho Search Engine Watch

Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign (...)
11:00
4 Reasons You Should Use AdWords Labels For Your PLA Campaign - Mary Weinstein Search Engine Watch

AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them (...)

14 février

Search Engine Watch http://searchenginewatch.com/

21:00
How Search Engines are Celebrating Valentine's Day 2013 - Danny Goodwin Search Engine Watch

Why so blue, Yahoo? It seems Yahoo isn't feeling the love this Valentine's Day, though the other search engines – including Bing, DuckDuckGo, Dogpile, and Sogou – are celebrating the holiday with special logos or pictures on their home (...)
18:00
Matt Cutts on Finding Untrustworthy Links, Why Google Won't Kill Toolbar PageRank - Jayson DeMers Search Engine Watch

Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar (...)
15:00
A Guide to Getting Started With Analytics - Dave Davies Search Engine Watch

Just getting started with analytics and not sure where to start or specifically what the data means? This guide explains analytics for the beginner – with explanations of five core areas, how to get to them, and what to look at while you're (...)
13:00
Make Content Marketing Work: 3 Tips to Activate Your Top Influencers - Ben Straley Search Engine Watch

Creating content you think is useful and relevant isn't enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social (...)
11:00
A Revealing Look at Top Valentine's Day Searches – From Gifts to ‘Die Hard' - Kerin Foster Search Engine Watch

Ah, Valentine's Day. It's the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Here's a look at the terms people searched for and advertisers (...)
09:00
Facebook Lookalike Audiences Helps Target Ads at Lower CPA - Matt Kapko Search Engine Watch

Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach existing customers and users who share similarities with their customer (...)
06:00
Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match - Thom Craver Search Engine Watch

Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels stop rotating and two animals are left side-by-side to (hopefully) fall in love at first (...)
01:00
66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey] - James Dohnert Search Engine Watch

Advertisers report that they are taking an integrated approach to social media advertising. Still, a major problem for advertisers using paid social ads is a lack of proper metrics, leaving many advertisers unconvinced of social media (...)

13 février

Search Engine Watch http://searchenginewatch.com/

23:00
Google Has 4th Best Corporate Reputation [Poll] - Danny Goodwin Search Engine Watch

For the eighth year in a row, Google has made into the top five of an annual survey of the U.S. general public on corporate reputation. Google was fourth in the 2013 Harris Poll Reputation Quotient report, with a score of 81.3 (...)
21:00
Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal - Lawrence Latif Search Engine Watch

The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said she wants to see the companies do more than exchange search market share back and (...)
19:00
AdWords Enhanced Campaigns Hands-On - Daniel Bowtell Search Engine Watch

Google is rolling out enhanced campaigns to select AdWords users. If you haven't upgraded yet, here's a first look at the good, the bad, and the clunky – including mobile, ad extensions, free phone calls, location targeting, and (...)
15:00
Freeing Analytics from Your Digital Agency's Closet - Lisa Barone Search Engine Watch

Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don't fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do (...)
13:00
The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck - Glenn Gabe Search Engine Watch

Some sites hit by Panda or Penguin experienced a surge in traffic before being hammered. The secret lies in understanding the SEO tactics being executed, how those tactics were impacting traffic levels, and how those tactics could damage a (...)
11:00
Forecasting SEM Activity - Susan Waldes Search Engine Watch

Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here's (...)
09:00
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013 - Susan Kuchinskas Search Engine Watch

Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google's paid search ad clicks in the U.S. – and about $5 billion in (...)
07:00
Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps - Andy Betts Search Engine Watch

Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth (...)
00:00
Followers of Top 100 Brands on Google+ Grow 9,400% - Melanie White Search Engine Watch

The top 100 brands on Google+ now boast 20.9 million fans - up from 222,000 in 2011. Of these, the top 10 account for four out of five followers. Additionally, the auto industry accounts for 40 percent of the top 10 spots for followers on (...)

12 février

Search Engine Watch http://searchenginewatch.com/

22:00
Pay by Tweet: Twitter Teams With American Express on Hashtag Payments - Dave Neal Search Engine Watch

American Express is working with Twitter on a payment system that will let people spend money with short messages. Tweeting a hashtagged keyword will make your Twitter account contact your American Express card account and make a (...)
15:00
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition - Jay Taylor Search Engine Watch

SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers.
13:00
Conflicting PPC Trends: What They Mean & How to Fix Them - Joseph Kerschbaum Search Engine Watch

When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here's how to make sense out of nonsense.
11:00
How to Make Video a Successful Part of Your Content Marketing Strategy - Guillaume Bouchard Search Engine Watch

When developing your video strategy, it's important to ask yourself what you're looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's (...)
09:00
11 Ways You Can Enrich Your #SESLON Social Experience - Laura Roth Search Engine Watch

Want to meet the right people and attend the right sessions during SES London? Meet Vivastream – the official social platform of SES. This step-by-step guide will help you make the most of Vivastream before, during, and after the (...)
00:00
NASA Google+ Hangout Features Astronauts on International Space Station - Lawrence Latif Search Engine Watch

NASA has broadcast live onboard many of its space vehicles, with astronauts giving tours of spacecraft and answering questions, but this will be the first time NASA conducts such an event using multiple forms of social media to solicit (...)

11 février

Search Engine Watch http://searchenginewatch.com/

22:00
Twitter Brings Older Tweets to Redesigned Search Results - Danny Goodwin Search Engine Watch

Twitter is rolling out an update that will help users find older tweets in search results, rather than only tweets from the past week. Only a "small percentage" of these older tweets will appear at first, but this percentage will increase over (...)
20:00
Google Pays Apple About $1 Billion to Remain Default Search Engine - Lawrence Latif Search Engine Watch

Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and iPad in 2014. Mozilla will also see the amount it receives from Google grow.
18:00
Eric Schmidt to Sell Google Stock Worth $2.5 Billion - Shaun Nichols Search Engine Watch

In a filing with the U.S. Securities and Exchange Commission (SEC) Google said that Schmidt would be selling 3.2 million shares of Google stock - more than 40 percent of the 7.6 million shares of Class A and Class B stock controlled by (...)
15:00
Win Earned, Owned and Even ‘Paid' Links With Content - Simon Penson Search Engine Watch

Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you (...)
09:00
‘Do The Jingle' YouTube Contest Generates More Than Jingles for SafeAuto - Greg Jarboe Search Engine Watch

Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube. Learn how one insurance company's recent ad campaign did all that and saw views (...)

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