24 mai

Search Engine Watch http://searchenginewatch.com/

• 15:30
  Ecommerce Title Tags: Top 5 Ways to Increase Clicks - Amanda Massello Search Engine Watch
  The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more (...)
• 14:30
  Guest Blogging vs. Guest Posting – Imagine A World Without Links - Andy Betts Search Engine Watch
  For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple (...)
• 13:30
  5 Content Lessons & SEO Opportunities From Bloomingdale's - Christina Zila Search Engine Watch
  Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO (...)

23 mai

Search Engine Watch http://searchenginewatch.com/

• 22:30
  Google Talks Back: Conversational Search Available on New Version of Chrome - Jessica Lee Search Engine Watch
  Google conversational search rolled out on the new version of Chrome this week. While the “OK Google” search prompt we heard about at the I/O event is not yet available, Google is attempting to have relevant conversations with (...)
• 20:45
  Google's Top Charts Offer Engaging Visuals for Popular Searches Over Time - Jessica Lee Search Engine Watch
  Google has added a new visual feature in Google Trends that allows users to explore trending people, places, and things over time, back to 2004. Interactive charts are sharable, allowing users to highlights data that's interesting to (...)
• 19:30
  SES Toronto Early Bird Rate Expires Tonight - SEW Staff Search Engine Watch
  The Early Bird rate for SES Toronto 2013, which kicks off June 12 and runs through June 14, ends tonight at 11:59 p.m. ET. If you haven't registered yet for SES Toronto, today is your last chance to register at the lowest rate and save (...)
• 18:45
  Google Penguin 2.0 Spam Report Form Now Available - Danny Goodwin Search Engine Watch
  It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still ranking spam sites. You can now report this directly to (...)
• 18:00
  Video Ad Views Reach Another All-Time High: 13.2 Billion in April - Greg Jarboe Search Engine Watch
  The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
• 16:50
  Google Doodle Salutes North West Mounted Police on 140 Years - Jennifer Slegg Search Engine Watch
  While Google in the U.S. is celebrating today with one of its Doodle 4 Google competition winners, Canadian Google users are instead seeing a Google Doodle celebrating the 140th anniversary of the Royal Canadian Mounted Police.
• 15:30
  The Myth of Content Marketing, the New SEO & Penguin 2.0 - Kristine Schachinger Search Engine Watch
  Content marketing isn't the "new SEO" – or even new. Have you been drinking the Kool-Aid and not spending enough time on your search optimization? Here are 12 things you should check with the arrival of Google Penguin 2.0 and more changes (...)
• 14:30
  Using Multipliers Effectively in AdWords - Alistair Dent Search Engine Watch
  The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic development for AdWords advertisers. Make sure your bidding strategies can (...)
• 13:30
  Google Penguin 2013: How to Evolve Link Building into Real SEO - Adam Stetzer Search Engine Watch
  SEO used to be about tuning a website for optimal consumption by spiders. Today's SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO (...)
• 11:00
  How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer? - John Lee Search Engine Watch
  The deadline to switch to enhanced campaigns is fast approaching. How will campaigns that utilize Conversion Optimizer be affected? Will this powerful tool continue to function when you combine device targeting and start applying bid (...)
• 06:05
  Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War - Danny Goodwin Search Engine Watch
  Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google (...)
• 04:00
  Google Penguin 2.0 Update is Live - Jennifer Slegg Search Engine Watch
  The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original (...)

22 mai

Search Engine Watch http://searchenginewatch.com/

• 21:15
  Google Checkout Going Out of Business in 6 Months - Thom Craver Search Engine Watch
  Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, (...)
• 18:00
  Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking - Monica Ho Search Engine Watch
  There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related (...)
• 15:30
  How to Turn Events into Link Building Opportunities - Ken McGaffin Search Engine Watch
  With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work (...)
• 14:30
  Marketing Automation & Search – 3 Strategies for Mutual Success - Brad Miller Search Engine Watch
  Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content (...)
• 13:30
  Social Strategy for Regulated Industries - Jon Schepke Search Engine Watch
  Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here's how brands can harness the power of social (...)

21 mai

Search Engine Watch http://searchenginewatch.com/

• 22:00
  Google Analytics Lets Analytics Premium Users Join Big Data in Google Cloud - Thom Craver Search Engine Watch
  At Google I/O, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data (...)
• 20:00
  With Rich Pins, Pinterest Begins Working Better With Brands - Jennifer Slegg Search Engine Watch
  Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned (...)
• 18:00
  Google's Search Market Share Drops as Bing Passes 17% - Jennifer Slegg Search Engine Watch
  Google's search market share dropped slightly once again (from March's 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft's Bing saw the biggest increase with a total search market share of 17.3 (...)
• 15:30
  Designing a Content Strategy to Destroy Your SEO Nemesis - Richard Kirk Search Engine Watch
  Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for (...)
• 14:30
  Google+ in the SERPs Increasing; Authorship Adoption High [Data] - Nathan Safran Search Engine Watch
  A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do (...)
• 13:30
  Google Analytics Language Report: What You Can Learn About Your Visitors - Anna Lewis Search Engine Watch
  The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
• 11:00
  As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow? - Eli Goodman Search Engine Watch
  Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales (...)
• 07:00
  Google, NASA Join Forces to Research Machine Learning - Lawrence Latif Search Engine Watch
  Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.
• 00:00
  YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute - Dave Neal Search Engine Watch
  YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per (...)

20 mai

Search Engine Watch http://searchenginewatch.com/

• 20:30
  'Relevant and Personalized Tweets' Now a Part of Yahoo Newsfeed - Jessica Lee Search Engine Watch
  Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will "seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other (...)
• 18:30
  Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany - Jennifer Slegg Search Engine Watch
  A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on (...)
• 17:30
  Google AdWords Express Gets a Facelift - Jennifer Slegg Search Engine Watch
  Google's AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the (...)
• 15:30
  How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality - Uri Bar-Joseph Search Engine Watch
  The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content (...)
• 14:30
  Which Online Flower Store's PPC Ad Won Mother's Day 2013? - Noran El-Shinnawy Search Engine Watch
  Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers (...)
• 13:30
  How to Start YouTube Advertising in 9 Steps - Alecsy Christensen Search Engine Watch
  Online video is huge and video viewing doesn't seem to be slowing down any time soon. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for (...)

19 mai

Search Engine Watch http://searchenginewatch.com/

• 18:00
  5 Pillars of a Successful Modern Web Design - Jim Yu Search Engine Watch
  The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is (...)